Latest revision as of 13:04, 25 June 2014

This page contains all of the important details for the On-Going Search Engine Marketing Program proposal.

Project Description

This proposal is to define and implement a consistent SEM strategy that protects our brands and supports downloads of Firefox on desktop and mobile.

This proposal is to define and implement a consistent SEM strategy that helps us:

The primary and secondary contacts for each role of this project:

@@ Line 11: / Line 11: @@
 = Project Purpose & Details  =
-* []
+== Objectives ==
+This proposal is to define and implement a consistent SEM strategy that helps us:
-= Project Information =
+* Reclaim our brand terms from poachers
+* Test paid versus organic efficiencies
-== Specs ==
+* Test and improve messaging
+* Support downloads of Firefox desktop and mobile with targeted efforts
-* []
-*
-== Website Information ==
-* Code name: Firefox 31 Privacy campaign
+== Requirements ==
-* Prod URL:  TBD
-* Code Repo: https://github.com/mozilla/bedrock
 = Team =
@@ Line 36: / Line 30: @@
 * Legal - Liz Compton
 * SUMO - Michael Verdi
-* L10N: TBD
+* L10N - TBD
 * Copy - Matej Novak
 * Metrics - Gareth Cull
@@ Line 46: / Line 40: @@
 = Project Management =
-* {{Bug|1019078}} Project Tracking Bug
+*
-* [https://app.smartsheet.com/b/publish?EQBCT=992bf486b24545df866a9893146d037b Project plan]
+*
 == Meetings ==
@@ Line 56: / Line 50: @@
 == Key Deliverable Bugs ==
-* {{Bug|1019078}} Project Tracking Bug
+*
 = End of Life Plan =