Engagement/SEM Program: Difference between revisions
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= Project Purpose & Details = | = Project Purpose & Details = | ||
* | == Objectives == | ||
This proposal is to define and implement a consistent SEM strategy that helps us: | |||
* Reclaim our brand terms from poachers | |||
* Test paid versus organic efficiencies | |||
* Test and improve messaging | |||
* Support downloads of Firefox desktop and mobile with targeted efforts | |||
= | == Requirements == | ||
== | |||
= Team = | = Team = | ||
Latest revision as of 13:04, 25 June 2014
This page contains all of the important details for the On-Going Search Engine Marketing Program proposal.
Project Description
This proposal is to define and implement a consistent SEM strategy that protects our brands and supports downloads of Firefox on desktop and mobile.
Project Purpose & Details
Objectives
This proposal is to define and implement a consistent SEM strategy that helps us:
- Reclaim our brand terms from poachers
- Test paid versus organic efficiencies
- Test and improve messaging
- Support downloads of Firefox desktop and mobile with targeted efforts
Requirements
Team
The primary and secondary contacts for each role of this project:
- Brand - Greg Jost
- Product marketing desktop - Winston Bowden
- Product marketing Android - Arcadio Lainez
- Web Prod - Chris More
- Legal - Liz Compton
- SUMO - Michael Verdi
- L10N - TBD
- Copy - Matej Novak
- Metrics - Gareth Cull
- Agency contact - TBD
RASCI
- []
Project Management
Meetings
- []