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| == What is Integrated Marketing? ==
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| Simply put, it the process by which the Engagement team on-boards, manages and communicates major cross-functional projects. Regardless if we call our process a wave, initiative, or project we should unify the method of how we deliver all of our awesome marketing products. We've created a [https://docs.google.com/presentation/d/1XIcxxt-6dZVBkd6RrQx3BmUt3U12EaYYQsy947akv8k/edit?usp=sharing presentation that introduces the idea] and what we are trying to improve. We have also defined [[Engagement/Integrated Marketing/Definitions|key words]] so that we are all using the same language to describe our projects.
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| Please use the following steps on all of your [[Engagement/Integrated_Marketing/Definitions#Project|major projects]]. This process could be overkill for small or [[Engagement/Integrated_Marketing/Definitions#Project|minor projects]] and thus use your best judgement.
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| == Process Steps ==
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| {|
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| | [[Image:folder-green-idea.png|48px|link=Engagement/Integrated Marketing/Fleshing_Out]] || [[Engagement/Integrated Marketing/Fleshing_Out|Fleshing out your idea]]
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| | [[Image:blue-down-arrow.png|32px]]
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| | [[Image:folder-green-prioritizing.png|48px]] || [[Engagement/Integrated Marketing/Prioritizing|Prioritizing our projects]]
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| | [[Image:blue-down-arrow.png|32px]]
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| | [[Image:folder-green-started.png|48px]] || [[Engagement/Integrated Marketing/Getting_Started|Getting started on your new project]]
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| | [[Image:blue-down-arrow.png|32px]]
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| | [[Image:folder-green-managing.png|48px]] || [[Engagement/Integrated Marketing/Managing|Managing your project]]
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| | [[Image:blue-down-arrow.png|32px]]
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| | [[Image:folder-green-closing.png|48px]] || [[Engagement/Integrated Marketing/Closing|Closing out your projects]]
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| |}
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| The integrated marketing process is by no means is supposed to be perfect as we will continue to evolve and improve over time. [[Engagement/Integrated Marketing/Contact|Feedback]] is welcome!
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