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Webmaker/2015/Product: Difference between revisions
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=Goals= | =Goals= | ||
'''Grow a base of engaged users for Webmaker''' (product and marketing teams) | |||
* '''Expand platform offering to reach learners directly''' | * '''Expand platform offering to reach learners directly''' | ||
* Use summer campaign, viral and Firefox channels to increase size of user funnel | |||
* Expand to additional platforms: | |||
** '''Mobile''' - Create Webmaker app for distribution across Firefox OS and Android | ** '''Mobile''' - Create Webmaker app for distribution across Firefox OS and Android | ||
** '''Tablet''' - Build on existing web property to address tablet browser users and ensure viability in classrooms | ** '''Tablet''' - Build on existing web property to address tablet browser users and ensure viability in classrooms | ||
** '''Firefox''' - Experiment with integrating Webmaker into Firefox directly | ** '''Firefox''' - Experiment with integrating Webmaker into Firefox directly | ||
* '''Emphasize mobile''': few competitors here, key to emerging markets growth | * '''Emphasize mobile''': few competitors here, key to emerging markets growth | ||
* '''Lower the bar''': build user onboarding that gets people making / learning quickly | * '''Lower the bar''': build user onboarding that gets people making / learning quickly | ||
* '''Engagement''': build mentorship and social into product. Create sticky engagement | * '''Engagement''': build mentorship and social into product. Create sticky engagement | ||
* '''Participation''': add online mentoring, leverage our existing mentor networks | * '''Participation''': add online mentoring, leverage our existing mentor networks | ||
* '''Quality of learning & teaching'''? Is there a goal here? (shared w. Mentor Team?) | * '''Quality of learning & teaching'''? Is there a goal here? (shared w. Mentor Team?) | ||