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Webmaker/2015/Product: Difference between revisions
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→Goals
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'''Grow a base of engaged users for Webmaker''' (product and marketing teams) | '''Grow a base of engaged users for Webmaker''' (product and marketing teams) | ||
* '''Expand platform offering to reach learners directly''' | * '''Expand platform offering to reach learners directly''' | ||
* | * '''Increase size of user funnel''' through summer campaign, viral and Firefox channels to | ||
* Expand to additional platforms: | * '''Expand to additional platforms''': | ||
** '''Mobile''' - Create Webmaker app for distribution across Firefox OS and Android | ** '''Mobile''' - Create Webmaker app for distribution across Firefox OS and Android | ||
** '''Tablet''' - Build on existing web property to address tablet browser users and ensure viability in classrooms | ** '''Tablet''' - Build on existing web property to address tablet browser users and ensure viability in classrooms | ||
** '''Firefox''' - Experiment with integrating Webmaker into Firefox directly | ** '''Firefox''' - Experiment with integrating Webmaker into Firefox directly | ||
[do these go here? or are these more like strategies than goals?] | |||
* '''Emphasize mobile''': few competitors here, key to emerging markets growth | * '''Emphasize mobile''': few competitors here, key to emerging markets growth | ||
* '''Lower the bar''': build user onboarding that gets people making / learning quickly | * '''Lower the bar''': build user onboarding that gets people making / learning quickly | ||