Choice Campaign: Difference between revisions

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Our overall communications strategy will focus on PR, Media and Community engagement (including Social Media).
Our overall communications strategy will focus on PR, Media and Community engagement (including Social Media).


Media:  We've created a promotional or online advertising campaign.
Media:  We've created a promotional/online advertising campaign to reach early adopters and tech savvy web users.
* Go live: 4-5 geos on March 3rd.
* Go live: 4-5 geos on March 3rd.
** Geos: UK / DE / FR / ES and IT.
** Geos: UK / DE / FR / ES and IT.
* Audiences - early adopters and tech savvy people
* CTAs:
* CTAs:
** You choose your browser, now help others make their choice. Your Browser. Your Choice.
** You choose your browser, now help others make their choice. Your Browser. Your Choice.
Confirmed users, Bureaucrats and Sysops emeriti
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