MozillaWiki

Balkans/Marketing/Research Template: Difference between revisions

Page Discussion

Balkans/Marketing/Research Template (view source)

Revision as of 16:17, 4 October 2010

212 bytes removed ,  4 October 2010
no edit summary
mNo edit summary
No edit summary
Line 1: Line 1:
A market research template was created to help each Balkan Mozilla community can produce a basic “Country fact sheet” providing specific insights as they relate to promoting the Mozilla Project and recruiting new contributors in their locale.  
The aim of this page is to provide a market research framework that Balkan Mozilla communities can use to create a basic “Country fact sheet” providing specific insights as they relate to promoting the Mozilla Project and recruiting new contributors in their locale. A basic set of data fields have been identified that can help inform active Balkan Mozilla contributors on Internet penetration, usage, demographics, trends etc. in their locale and thus help them better identify challenges, opportunities and priorities as they push the Mozilla project forward in their locale. Once the fact sheet is finished, it will be shared with other communities through the Balkan mailing list and published on the relevant community portal. The fact sheet should be updated on a quarterly basis, ideally.


A basic set of data fields have been identified that can help inform active Balkan Mozilla contributors on Internet penetration, usage, demographics, trends etc. in their locale and thus help them better identify challenges, opportunities and priorities as they push the Mozilla project forward in their locale. Once the fact sheet is finished, it will be shared with other communities through the Balkan mailing list and published on the relevant community portal. The fact sheet should be updated on a quarterly basis, ideally.


 
== Research Fields ==
Balkan Market Research Template v0.1
 
 
The aim of this document is to provide a market research template for that Balkan Mozilla communities can use to create a basic “Country fact sheet” providing specific insights as they relate to promoting the Mozilla Project and recruiting new contributors in their locale. A basic set of data fields have been identified that can help inform active Balkan Mozilla contributors on Internet penetration, usage, demographics, trends etc. in their locale and thus help them better identify challenges, opportunities and priorities as they push the Mozilla project forward in their locale. Once the fact sheet is finished, it will be shared with other communities through the Balkan mailing list and published on the relevant community portal. The fact sheet should be updated on a quarterly basis, ideally.
 
 
== Research ==


=== Demographics: ===
=== Demographics: ===
Line 43: Line 35:
* Smartphone penetration and take-up over the last year
* Smartphone penetration and take-up over the last year
* Mobile browser market share
* Mobile browser market share
Suggested resources to obtain country statistics:
http://www.nationmaster.com/index.php
http://www.internetworldstats.com




Line 55: Line 42:
=== Demographic ===
=== Demographic ===


Suggested resources to obtain country statistics:
http://www.nationmaster.com/index.php
http://www.internetworldstats.com
[http://www.google.com/publicdata?ds=wb-wdi&met=sp_pop_totl Google public data: Population per country]
[http://www.google.com/publicdata?ds=wb-wdi&met=sp_pop_totl Google public data: Population per country]


==== Age structure ====
==== Age structure ====


Suggested resources to obtain country statistics:
http://www.nationmaster.com/index.php
http://www.internetworldstats.com
http://www.indexmundi.com/europe.html
http://www.indexmundi.com/europe.html


==== Internet population ====
==== Internet population ====


Suggested resources to obtain country statistics:
http://www.nationmaster.com/index.php
http://www.internetworldstats.com
[http://www.google.com/publicdata?ds=wb-wdi&met=it_net_user Google public data: Internet population per country]
[http://www.google.com/publicdata?ds=wb-wdi&met=it_net_user Google public data: Internet population per country]


Line 70: Line 67:


Divide overall country population by 100, then divide overall internet population by the result.
Divide overall country population by 100, then divide overall internet population by the result.
Suggested resources to obtain country statistics:
http://www.nationmaster.com/index.php
http://www.internetworldstats.com


==== User Growth ====
==== User Growth ====


Suggested resources to obtain country statistics:
http://www.nationmaster.com/index.php
http://www.internetworldstats.com
[http://www.google.com/publicdata?ds=wb-wdi&met=it_net_user Google public data: Internet population per country]
[http://www.google.com/publicdata?ds=wb-wdi&met=it_net_user Google public data: Internet population per country]


Line 78: Line 81:


Find out what percentage of all internet users in your country are using a high-speed or broadband connection.
Find out what percentage of all internet users in your country are using a high-speed or broadband connection.
Suggested resources to obtain country statistics:
http://www.nationmaster.com/index.php
http://www.internetworldstats.com


=== OSS adoption ===
=== OSS adoption ===
Wquiviger
Confirmed users
3,233

edits

Retrieved from "https://wiki.mozilla.org/Special:MobileDiff/258065"