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Balkan Market Research Template v0.1 | |||
The aim of this document is to provide a market research template for that Balkan Mozilla communities can use to create a basic “Country fact sheet” providing specific insights as they relate to promoting the Mozilla Project and recruiting new contributors in their locale. A basic set of data fields have been identified that can help inform active Balkan Mozilla contributors on Internet penetration, usage, demographics, trends etc. in their locale and thus help them better identify challenges, opportunities and priorities as they push the Mozilla project forward in their locale. Once the fact sheet is finished, it will be shared with other communities through the Balkan mailing list and published on the relevant community portal. The fact sheet should be updated on a quarterly basis, ideally. | |||
== Research == | |||
=== Demographics: === | |||
* Population | |||
* Age structure | |||
* Main languages | |||
* # of computers per 1,000 | |||
=== Internet Usage: === | |||
* Internet Users (total / %) | |||
* User growth (2000 - 2010) | |||
* Browsers market share | |||
* Broadband penetration | |||
=== OSS adoption: === | |||
* Open Source Adoption (Linux, OpenOffice etc..) | |||
* Govt. sponsored OSS Programmes | |||
* OSS in schools and universities | |||
=== Web & Software business Landscape: === | |||
* Hacker Spaces | |||
* Web Companies | |||
=== Mobile: === | |||
* Mobile phone users | |||
* Mobile internet usage | |||
* Smartphone penetration and take-up over the last year | |||
* Mobile browser market share | |||
Suggested resources to obtain country statistics: | |||
http://www.nationmaster.com/index.php | |||
http://www.internetworldstats.com | |||