Mobile/webdevplan

Phase 1

Goal: Implement a short-term solution for getting the most amount of mobile users to Firefox.com/m/beta and downloading Firefox 4 Beta.

Requirement #1: Those visiting the following pages from an Android or Maemo device should be redirected to Firefox.com/m/beta ( beta download page)

• Mozilla.com
  
• Firefox.com
  
• Mozilla.com/Firefox
  
• Mozilla.org/Firefox
  

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Requirement #2: On Firefox.com/m, in front of “See More Features,” add the link “Get Firefox 4 Beta for Android and Maemo” and redirect user to Firefox.com/m/beta (while beta downloads are the primary objective)

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Requirement #3: Add link with text “Full Site” at the bottom, in front of “FAQ” link of Firefox.com/m and Firefox.com/m/beta if the true intent was to go to Mozilla.com or Firefox.com.
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Requirement #4: On Firefox.com/m/beta, builds are separated by Android/Meamo buttons to ensure the best funnel while device detection gets improved.

Phase 2

Goal: Improve device detection on Firefox.com/m and Firefox.com/m/beta to increase the number of successful downloads.

Requirement#1:  Firefox.com/m and Firefox.com/m/beta should have one download button with device detection providing the right build to the mobile user.

• Android or Maemo
• Compatible with devices requirements (Android 2.0 and above, ARM v7)
• Should be updated as new, compatible devices hit the market
• See supported devices: https://www-trunk.stage.mozilla.com/en-US/mobile/platforms/

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Requirement #2: Appropriate error messages should appear depending on the scenario.
Initial examples:

• “Your device is not supported by Firefox. Please see this link (or this list) to view Firefox supported devices.”
• “Attention: Your device is supported by Firefox, but not tested. After downloading, please let us know should you discover any issues.” (Consider adding this to About:Welcome page)
  

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Requirement #3: Web pages linked from Firefox mobile should be optimized for mobile viewing and reading. Those pages include:

• About:Firefox pages
• FAQ
• Rel Notes
• Features
• Privacy Policy
• Get Involved page
• Quarterly mobile survey
• Input (Beta Tester Tools)

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Phase 3

Goal: Users enjoy a readable, touch-friendly and user-friendly version of Mozilla.com on their mobile phones on major pages where they’re either trying to download Firefox, add-ons, or get help. 

Mobile SUMO
Mobile AMO
Firefox.com/mobile
Mozilla.com (page)
Firefox.com (page)

Requirement #1:
Requirement #2:
Requirement #3:

Timing: (11+ weeks): 2/12/11