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== For us: == | == For us: == | ||
*''' REVISED METRICS.''' How are we going to measure against this in June? | *''' REVISED METRICS.''' How are we going to measure against this in June? | ||
* OUR THEORY & PLAN. Is this ladder of engagement we imagine? | * '''OUR THEORY & PLAN'''. Is this ladder of engagement we imagine? | ||
** 1) Convert traffic to sign-ups | ** 1) Convert traffic to sign-ups | ||
** 2) Convert sign-ups into STARTING or JOINING study groups | ** 2) Convert sign-ups into STARTING or JOINING study groups | ||