Drumbeat/SoW-engagement-ladder
From MozillaWiki
< Drumbeat
For learners & mentors:
We need to clearly communicate: What's the offering?
- WHY? What's the motive? Why should I start or join a study group?
- HOW? How do I do it? What are the steps in the process?
For us:
- REVISED METRICS. How are we going to measure against this in June?
- OUR THEORY & PLAN. Is this ladder of engagement we imagine?
- 1) Convert traffic to sign-ups
- 2) Convert sign-ups into STARTING or JOINING study groups
- 3) People in those study groups create questions and complete learning tasks
- 4) That leads to assessment and badges
- 5) Those people now have more credibility and social capital. They become leaders and mentors who create new study groups. In a cyclical process that scales.