Drumbeat/SoW-engagement-ladder

For learners & mentors:

We need to clearly communicate: What's the offering?

• WHY? What's the motive? Why should I start or join a study group?
• HOW? How do I do it? What are the steps in the process?

For us:

• REVISED METRICS. How are we going to measure against this in June?
• OUR THEORY & PLAN. Is this ladder of engagement we imagine?
  • 1) Convert traffic to sign-ups
  • 2) Convert sign-ups into STARTING or JOINING study groups
  • 3) People in those study groups create questions and complete learning tasks
  • 4) That leads to assessment and badges
  • 5) Those people now have more credibility and social capital. They become leaders and mentors who create new study groups. In a cyclical process that scales.