canmove, Confirmed users, Bureaucrats and Sysops emeriti
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Mobile/Projects/Dynamic Snippets: Difference between revisions
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==== Marketing ==== | ==== Marketing ==== | ||
* As a member of Mozilla Marketing, I want to be able to see up-to-date | * As a member of Mozilla Marketing, I want to be able to see up-to-date stats about how many people have seen a particular snippet (impressions) and how often people have clicked on a particular snippet's link (clickthroughs). | ||
* As a member of Mozilla Marketing, I want to be able to slice the impressions & clickthrough data in a number of ways -- by partner, localization, Firefox version, Firefox release channel, etc. (TBD: Need a complete list from Marketing.) | * As a member of Mozilla Marketing, I want to be able to slice the impressions & clickthrough data in a number of ways -- by partner, localization, Firefox version, Firefox release channel, etc. (TBD: Need a complete list from Marketing.) | ||
* As a member of Mozilla Marketing, I must be able to review and approve any content submitted by partners to be included in the Dynamic Snippets banner rotation. No content will be displayed in the banner rotation that has not been reviewed and approved by at least one full-time member of the Mozilla Marketing team. | * As a member of Mozilla Marketing, I must be able to review and approve any content submitted by partners to be included in the Dynamic Snippets banner rotation. No content will be displayed in the banner rotation that has not been reviewed and approved by at least one full-time member of the Mozilla Marketing team. | ||
* As a member of Mozilla Marketing, I expect periodic review of long-running partner snippets, ensuring that partner organizational issues don't leave stale or incorrect snippets in the system, and both partner and user needs continue to be met. | |||
* As a member of Mozilla Marketing, I expect to have available a partner notification and escalation channel if a partner's snippet is causing issues, either technical or marketing, such that the snippet can be permanently or temporarily withdrawn from circulation and the partner notified. | |||
* As a member of the Mozilla Marketing team, I want a quick and easy way to input approved materials for inclusion in the Dynamic Snippets banner. | * As a member of the Mozilla Marketing team, I want a quick and easy way to input approved materials for inclusion in the Dynamic Snippets banner. | ||
* As a member of the Mozilla Marketing team, I want to be able to add snippets in any language Firefox currently supports. | * As a member of the Mozilla Marketing team, I want to be able to add snippets in any language Firefox currently supports. [TODO: localization integration?] | ||
* As a member of the Mozilla Marketing team, I want to be able to target snippets to users of particular localizations of Firefox. | * As a member of the Mozilla Marketing team, I want to be able to target snippets to users of particular localizations of Firefox. | ||