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Engagement/SEM Program: Difference between revisions
→Project Purpose & Details
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= Project Purpose & Details = | = Project Purpose & Details = | ||
== Objectives == | |||
This proposal is to define and implement a consistent SEM strategy that helps us: | This proposal is to define and implement a consistent SEM strategy that helps us: | ||
* Reclaim our brand terms from poachers | * Reclaim our brand terms from poachers | ||
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* Test and improve messaging | * Test and improve messaging | ||
* Support downloads of Firefox desktop and mobile with targeted efforts | * Support downloads of Firefox desktop and mobile with targeted efforts | ||
== Requirements == | |||
= Team = | = Team = | ||