Growth Team/Projects/Firefox Firstrun Improvements 2015: Difference between revisions

Growth Team/Projects/Firefox Firstrun Improvements 2015 (view source)

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canmove, Confirmed users, Bureaucrats and Sysops emeriti

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 = Project Goals =
-The goals of the this project is getting more people to start the tour and more of those people to finish. The growth theory is that if more people know how to use the product, those users will drive more usage and be retained longer.
+The goals of the this project is getting more people to be engagement with a first run tour. The growth theory is that users who customize their browser in the first 6 weeks of use are retained longer and drive more usage.
-* Improve tour start rate to 25%
+Specific KPIs and Goals:
-* Improve tour completion rate to 50%
+* Improve tour start rate to 25% (current tour if 15%)
+* Improve tour completion rate to 50% (current tour is 40%)
 * Understand impact to MAUs on users who see each variation