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New Mobile Experience: Difference between revisions
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The New Mobile Experience is an initiative under Context Graph that will explore the richness of the web on mobile by making it more accessible. People are spending more time on mobile but not on the mobile web. Using context on the web to get you what you want on mobile is particularly important. | The New Mobile Experience is an initiative under Context Graph that will explore the richness of the web on mobile by making it more accessible. People are spending more time on mobile but not on the mobile web. Using context on the web to get you what you want on mobile is particularly important. | ||
The New Mobile Experience team is pursuing further development and exploration of a location-based mobile app following a successful design sprint in San Francisco in mid-September. The team started working on an early prototype/MVP of an app, currently called Prox. Prox is an iPhone app that helps you decide what to do next, based on your current location. It’s like a travel guide with only a few pages - but those pages are always about interesting places just a few minutes away. | The New Mobile Experience team is pursuing further development and exploration of a location-based mobile app following a successful design sprint in San Francisco in mid-September. The team started working on an early prototype/MVP of an app, currently called Project Prox. Project Prox is an iPhone app that helps you decide what to do next, based on your current location. It’s like a travel guide with only a few pages - but those pages are always about interesting places just a few minutes away. | ||
Unlike most travel apps, we want Project Prox to be put away as quickly as possible, and useful to everyone -- even people who hate planning. We’re bringing together data from a variety of sources on the web and combining that into a mobile-first experience optimized for quick decisionmaking….without requiring a lot of user interaction. For the especially curious, we’ve made it easy to dig into the web for more help. | Unlike most travel apps, we want Project Prox to be put away as quickly as possible, and useful to everyone -- even people who hate planning. We’re bringing together data from a variety of sources on the web and combining that into a mobile-first experience optimized for quick decisionmaking….without requiring a lot of user interaction. For the especially curious, we’ve made it easy to dig into the web for more help. | ||