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== Glossary of Common Marketing Terms == | == Glossary of Common Marketing Terms == | ||
Any field of specialization naturally develops its own internal jargon that may be familiar to people within that field, but can often be like an alien language to people working in other fields. Here is a glossary of common marketing terminology (especially that used within Mozilla's marketing group) to help you wade through the jargon. | Any field of specialization naturally develops its own internal jargon that may be familiar to people within that field, but can often be like an alien language to people working in other fields. Here is a glossary of common marketing terminology (especially that used within Mozilla's marketing group) to help you wade through the jargon. | ||
; 7 Sheets : A group exercise to establish the context, goals, and general purpose of a project. The exercise entails making declarations in seven different categories: business context (why are we doing this?), purpose and goals (what do we hope to accomplish?), critical behaviors (how do we work with each other?), platform and approach (how will we do it?), doneness (how will we know when we're finished?), open issues (what don't we know yet?), and risks (what can go wrong?). Working through this exercise with a cross-functional team is a first step to defining the scope of a project. | |||
; ADI : Average Daily Instances. The average number of people who use Firefox every day, usually as their default browser. | ; ADI : Average Daily Instances. The average number of people who use Firefox every day, usually as their default browser. | ||