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Marketing/Glossary: Difference between revisions
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; CRM : Customer Relationship Management. | ; CRM : Customer Relationship Management. | ||
; CRO : Conversion Rate Optimization. The practice of modifying a page that includes a call-to-action, to increase the rate of engagement with that element. | |||
; CTA : Call To Action. The part of a marketing message (an ad, web page, etc) that incites the audience to take action, e.g. a button reading "Download Firefox." | ; CTA : Call To Action. The part of a marketing message (an ad, web page, etc) that incites the audience to take action, e.g. a button reading "Download Firefox." | ||