Renegade Craft Fair

Renegade Craft Fair takes place in San Francisco on July 18 - 19, 2009. The Renegade Craft Fair embodies the DIY spirit, showcasing 300 artists and crafters. The fairs take place in Brooklyn, Chicago, Los Angeles & San Francisco, and draw 10,000s of people to each event. The audience includes hipsters, hobbyists, families and crafters. Labs and the AMO team would like to work as a team to expose the many ways to customize Firefox, including Personas and add-ons which are often made by hobbyists!

Objectives

• Personas: Garner more awareness for Personas and drive new contributions.
• AMO: Expose and drive new Add-ons Collections and garner overall awareness for Firefox customization.
• Marketing: Much like the Green Festival, Mozilla will aim to expose Firefox and the Mozilla organization to end-users who are "conscious consumers."

Activities

• Host a booth:
  • Add-ons
    • Demo DIY-friendly add-ons and collections (i.e. Addart, Personas, WordPress Helpter, etc)
    • Walking thorugh collections
    • Favorite Add-ons
  • Personas
    • Custom Personas: Sean Martell to help artists create original personas on site.
    • Sean to come up with pre-made component and walk users through the steps to upload a persona
    • Launch Project Art contest

• SEAN ON SITE ROLE:
  • Sean will be the Personas representative. His role will be more informal in that he will interact with attendees, answer questions, offer tips and tricks on Personas, and walk through the Personas development process. (ie: tutorial steps) Sean will pick some cool Personas to showcase at the event and get people excited about the process and showcase this via screens.

• NEXT STEPS
  • Sean to confirm equipment needs
  • Sean to confirm poster needs and/or printing needs

Takeaway (Copy due by 7/10)

• ART COMPETITION
  • Sean to create competition logo with link to landing page on the bottom of the handout after the Personas tutorial info.

Add-ons

Created by a grassroots community of thousands, add-ons bring the latest ideas and creativity to Firefox . Whether you're a hardcore blogger or a casual surfer, there's a free add-on that makes the things you do on the internet easier and more fun. Like a nice saddle on your bike, personalizing Firefox with add-ons makes your web browser "just right". Check out our collection of thousands of add-ons on http://addons.mozilla.org

Swag Needed

• Tattoos
• Firefox Buttons
  

Signups

• Saturday July 18
  • 10:30 AM - 12:30 PM
    • Sarah
    • fligtar
    • Sarah
    • Laura M
    • William R
  • 12:30 PM - 2:30 PM
    • Sarah
    • fligtar
    • atul
  • 2:30 PM - 4:30 PM
    • Sarah
    • Myk
    • Ryan
  • 4:30 PM - 5:30 PM
    • Sarah
    • Ryan
    • Person #2
  • 5:30 PM - 7:30 PM
    • Sarah
    • Person #1
    • Person #2

• Sunday, July 19
  • 10:30 AM - 12:30 PM
    • Mary
    • Catherine Brady
    • Nick
  • 12:30 PM - 2:30 PM
    • Mary
    • Nick
    • Person #2
  • 2:30 PM - 4:30 PM
    • Mary
    • Person #1
    • Person #2
  • 4:30 PM - 5:30 PM
    • Mary
    • Person #1
    • Person #2
  • 5:30 PM - 7:30 PM
    • Mary
    • Person #1
    • Person #2

Blog Posts

• Sarah: Mozilla at Renegade Craft Fair
• Fligtar: Renegade Craft Fair 2009
• Fligtar: Add-ons and Crafts
• Nick: Meet us at the Renegade Craft Fair this weekend in San Francisco