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Drumbeat/groundgamenotes: Difference between revisions
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==Exercise - Audiences and Messages== | ==Exercise - Audiences and Messages== | ||
Group 1 Audiences: | '''Group 1''' | ||
Audiences: | |||
* Youth Jr. High to university Students | * Youth Jr. High to university Students | ||
* Retired people/ librarians | * Retired people/ librarians | ||
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* Meta messaging: the Internet is a public resource. | * Meta messaging: the Internet is a public resource. | ||
Group 2 Audiences: | '''Group 2''' | ||
Audiences: | |||
* People who have been affected by security problem | * People who have been affected by security problem | ||
* Baby boomer Firefox users coming from IE | * Baby boomer Firefox users coming from IE | ||
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* Leveraging the SUMO data that exists – making it accessible so other people can learn from the top ten SUMO problems. Helping them be less scared about updates | * Leveraging the SUMO data that exists – making it accessible so other people can learn from the top ten SUMO problems. Helping them be less scared about updates | ||
Group 3 Audience: | '''Group 3''' | ||
Audience: | |||
* Students liberal arts and theoretical mathematicians | * Students liberal arts and theoretical mathematicians | ||
* Pirate party | * Pirate party | ||
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* Browser vendors: don’t always have to be evil just because they don’t share the same value | * Browser vendors: don’t always have to be evil just because they don’t share the same value | ||
Group 4 Audiences: | '''Group 4''' | ||
Audiences: | |||
* Developers | * Developers | ||
* Students | * Students | ||
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Identified three main goals – do something that has a main impact on the web/tangible. Symbolic- that makes them feel like they belong to the Mozilla community – recognition. | Identified three main goals – do something that has a main impact on the web/tangible. Symbolic- that makes them feel like they belong to the Mozilla community – recognition. | ||
Email campaign: theme: making the Web better | |||
# First email: “hi from Mozilla” | # First email: “hi from Mozilla” “Thanks for making the web better, want to do more?” Ask them to upgrade to a modern browser, not just themselves | ||
“Thanks for making the web better, want to do more?” | # Second email: Thank them for making the web better. Ask them if they want to take it to the next level/want to do more? Install security check plug-ins | ||
Ask them to upgrade to a modern browser, not just themselves | # Last email: Ask them to organize a meet up or event to encourage others to follow in the same footsteps and make the web better. “Set up a Web watch in your neighborhood” | ||
# Second email: Thank them for making the web better | |||
Ask them if they want to take it to the next | |||
Install security check plug-ins | |||
# Last email: Ask them to organize a meet up or event to encourage others to follow in the same footsteps and make the web better | |||
“Set up a Web watch in your neighborhood” | |||
===Internet Business Owners: web site compatability=== | ===Internet Business Owners: web site compatability=== | ||
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Goals: Make sure their web site is compatible and standard and tell others how that web site changed their life and made their business better. Wanted to focus on the incompatible with Firefox web sites. | Goals: Make sure their web site is compatible and standard and tell others how that web site changed their life and made their business better. Wanted to focus on the incompatible with Firefox web sites. | ||
Email campaign | |||
# Email: “Did you know that 310 million people cannot access your site” | # Email: “Did you know that 310 million people cannot access your site” Click to action by finding out more and looking at user reports – not going to be a quick fix since they need time | ||
Click to action by finding out more and looking at user reports – not going to be a quick fix since they need time | # Month Later: “22% of users cant access your site” Emphasize that it’s a small change. Call to action “ Ask your web developer about this” | ||
# Month Later: “22% of users cant access your site” | |||
Emphasize that it’s a small change | |||
Call to action “ Ask your web developer about this” | |||
# Third: “Its really easy to see how” Focuses on case studies and stories, | # Third: “Its really easy to see how” Focuses on case studies and stories, | ||
Call to action: tell other business and groups | Call to action: tell other business and groups | ||
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Goal: establish a pairing of groups that are ready to establish the next great add on | Goal: establish a pairing of groups that are ready to establish the next great add on | ||
Email campaign | |||
# First email: recruiting mentors from our group of Add on | # First email: recruiting mentors from our group of Add on develpopers. Would you like to join this group of mentors | ||
Would you like to join this group of mentors | |||
# Second email: people looking to get started but don’t really know how | # Second email: people looking to get started but don’t really know how | ||
# Third email: Enough time to structure the pairing and figure out who would work best together and introduce them to the pairing | # Third email: Enough time to structure the pairing and figure out who would work best together and introduce them to the pairing | ||
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Really want to meet with them face-to-face and recommend that they start to make choices in that they are specific in what they say | Really want to meet with them face-to-face and recommend that they start to make choices in that they are specific in what they say | ||
Email campaign | |||
# Email: reach out and propose tech partners | # Email: reach out and propose tech partners | ||
# Second: We would like to meet | # Second: We would like to meet | ||
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Goal. How we do protection. What it means to be protected. Our goal and a nonprofit. | Goal. How we do protection. What it means to be protected. Our goal and a nonprofit. | ||
Email campaign | |||
# First email is around 3.6 launch – ask people to install 3.6 | # First email is around 3.6 launch – ask people to install 3.6 | ||
# Second email – first update 3.6.1 as a teaching moment and why we do regular security updates, etc. | # Second email – first update 3.6.1 as a teaching moment and why we do regular security updates, etc. | ||
# Third – Ask people to install security updates and other programs on their computer, as well as talk about the wider security updates | # Third – Ask people to install security updates and other programs on their computer, as well as talk about the wider security updates | ||