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==Exercise - Campaign Designs== | ==Exercise - Campaign Designs== | ||
Download dayers: | ===Download dayers: help make the web better=== | ||
Move to passive supporters to active contributors. | Move to passive supporters to active contributors. | ||
Identified three main goals – do something that has a main impact on the web/tangible. Symbolic- that makes them feel like they belong to the Mozilla community – recognition. | Identified three main goals – do something that has a main impact on the web/tangible. Symbolic- that makes them feel like they belong to the Mozilla community – recognition. | ||
Email campaign: theme: making the Web better | |||
'''Email campaign: theme: making the Web better''' | |||
# First email: “hi from Mozilla” | |||
“Thanks for making the web better, want to do more?” | “Thanks for making the web better, want to do more?” | ||
Ask them to upgrade to a modern browser, not just themselves | Ask them to upgrade to a modern browser, not just themselves | ||
# Second email: Thank them for making the web better | |||
Ask them if they want to take it to the next= level/want to do more? | Ask them if they want to take it to the next= level/want to do more? | ||
Install security check plug-ins | Install security check plug-ins | ||
# Last email: Ask them to organize a meet up or event to encourage others to follow in the same footsteps and make the web better | |||
“Set up a Web watch in your neighborhood” | “Set up a Web watch in your neighborhood” | ||
===Internet Business Owners: web site compatability=== | |||
Goals: Make sure their web site is compatible and standard and tell others how that web site changed their life and made their business better. Wanted to focus on the incompatible with Firefox web sites. | Goals: Make sure their web site is compatible and standard and tell others how that web site changed their life and made their business better. Wanted to focus on the incompatible with Firefox web sites. | ||
'''Email campaign''' | |||
# Email: “Did you know that 310 million people cannot access your site” | |||
Click to action by finding out more and looking at user reports – not going to be a quick fix since they need time | Click to action by finding out more and looking at user reports – not going to be a quick fix since they need time | ||
# Month Later: “22% of users cant access your site” | |||
Emphasize that it’s a small change | Emphasize that it’s a small change | ||
Call to action “ Ask your web developer about this” | Call to action “ Ask your web developer about this” | ||
# Third: “Its really easy to see how” Focuses on case studies and stories, | |||
Focuses on case studies and stories, | |||
Call to action: tell other business and groups | Call to action: tell other business and groups | ||
Add-Ons developers | ===Add-Ons developers: mentorship campaign=== | ||
Goal: establish a pairing of groups that are ready to establish the next great add on | Goal: establish a pairing of groups that are ready to establish the next great add on | ||
'''Email campaign''' | |||
# First email: recruiting mentors from our group of Add on develpo0pers | |||
Would you like to join this group of mentors | Would you like to join this group of mentors | ||
# Second email: people looking to get started but don’t really know how | |||
# Third email: Enough time to structure the pairing and figure out who would work best together and introduce them to the pairing | |||
===Pirate Party: partnership=== | |||
Need to do a little bit of research to national leadership everywhere. Look a little deeper into FFx customization. | Need to do a little bit of research to national leadership everywhere. Look a little deeper into FFx customization. | ||
Need to be a little more prescriptive in technology choices, adopt a number of technology partners, free software foundation, Mozilla, etc. | Need to be a little more prescriptive in technology choices, adopt a number of technology partners, free software foundation, Mozilla, etc. | ||
Really want to meet with them face-to-face and recommend that they start to make choices in that they are specific in what they say | Really want to meet with them face-to-face and recommend that they start to make choices in that they are specific in what they say | ||
Web Developers: | '''Email campaign''' | ||
Mozilla Hacks Camp. | # Email: reach out and propose tech partners | ||
# Second: We would like to meet | |||
# Third: A position we would like them to take – Mozilla as a think tank, through this we think they would put Firefox in their platform for recommendation | |||
===Web Developers: Mozilla Hacks Camp.=== | |||
HTML5, Help Lab, CSS Help, etc. Ask questions and interact with developer crew, generate a low volume list service to interact and keep the conversation going. Also, do video podcasts where people can talk and discuss and ask questions about the topic at hand to experts. | HTML5, Help Lab, CSS Help, etc. Ask questions and interact with developer crew, generate a low volume list service to interact and keep the conversation going. Also, do video podcasts where people can talk and discuss and ask questions about the topic at hand to experts. | ||
People who have been affected by a security problem | ===People who have been affected by a security problem=== | ||
Campaign around the 3.6 launch | Campaign around the 3.6 launch | ||
Goal. How we do protection. What it means to be protected. Our goal and a nonprofit. | |||
'''Email campaign''' | |||
# First email is around 3.6 launch – ask people to install 3.6 | |||
# Second email – first update 3.6.1 as a teaching moment and why we do regular security updates, etc. | |||
# Third – Ask people to install security updates and other programs on their computer, as well as talk about the wider security updates | |||