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Choice Campaign: Difference between revisions
→Goals
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= Goals = | = Goals = | ||
* | * Make people aware of browser choice and why it’s important | ||
* | ** Ensure people can actively make an informed choice – “Rock the Vote” | ||
* | * Create or amplify association with a Web that has human values | ||
** Start a longer-term story arc, provide on-ramps for people to engage with Mozilla | |||
=Strategy= | |||
* Lead by our beliefs: we’re helping people take control over their experience and be who they want to be | |||
* Create a strong high-level core framework that enables local autonomy | |||
= Elements = | = Elements = | ||