Confirmed users, Bureaucrats and Sysops emeriti
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Choice Campaign: Difference between revisions
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=== Communications Strategy === | === Communications Strategy === | ||
The overall goal of our Open To Choice campaign is to raise awareness among Web users in Europe about the importance of making informed choices about the software and services they use to access the Internet. It launches at a time when an estimated 190 million of Europeans in 32 countries will be asked to make an active choice about which Web browser will act on their behalf to broker their online experiences. | |||
Our overall communications strategy will focus on PR, Media and Community engagement (including Social Media). | |||
Media: We've created a promotional or online advertising campaign. | |||
* Go live: 4-5 geos on March 3rd. | |||
** Geos: UK / DE / FR / ES and IT. | |||
* Audiences - early adopters and tech savvy people | |||
* CTAs: | |||
** You choose your browser, now help others make their choice | |||
Your Browser. Your Choice. | |||
** Browser Choice matter. Make a choice that's right for you. | |||
Your Browser. Your Choice. | |||
*** Both CTA's will point to the OTC landing page for that country. | |||
* Duration: approx 14 days. | |||
* Outlets & Geos: | |||
** All of Europe: | |||
*** Financial Times - tech section | |||
*** The Guardian - tech section | |||
*** CNET | |||
*** Yahoo Network | |||
** UK: | |||
*** Same as above | |||
*** Wired UK | |||
*** W00t Media site | |||
** DE: | |||
*** Same as above | |||
*** FAZ | |||
*** Computerbild.de | |||
*** Heise | |||
** FR: | |||
*** Same as above. | |||
*** 01net | |||
*** JDNet | |||
*** Le Monde | |||
** ES: | |||
*** Same as above. | |||
*** El Mundo | |||
*** Terra | |||
** IT: | |||
*** Same as above. | |||
*** Yahoo | |||
*** Virgilio | |||
= Dependencies = | = Dependencies = | ||