Silent Update whatsnew

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Status

Silent Update: Lessen the showing of the what's new page
Stage	Landed
Status	Complete
Release target	Firefox 8
Health	OK
Status note	Working with Product Marketing on the new channels to communicate to our users.

{{#set:Feature name=Silent Update: Lessen the showing of the what's new page

|Feature stage=Landed |Feature status=Complete |Feature version=Firefox 8 |Feature health=OK |Feature status note=Working with Product Marketing on the new channels to communicate to our users. }}

Team

Product manager	Chris Lee
Directly Responsible Individual	Lawrence Mandel
Lead engineer	Laura Mesa
Security lead	`
Privacy lead	`
Localization lead	`
Accessibility lead	`
QA lead	Mihaela Velimiroviciu
UX lead	`
Product marketing lead	`
Operations lead	`
Additional members	`

{{#set:Feature product manager=Chris Lee

|Feature feature manager=Lawrence Mandel |Feature lead engineer=Laura Mesa |Feature security lead=` |Feature privacy lead=` |Feature localization lead=` |Feature accessibility lead=` |Feature qa lead=Mihaela Velimiroviciu |Feature ux lead=` |Feature product marketing lead=` |Feature operations lead=` |Feature additional members=` }}

Open issues/risks

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Stage 1: Definition

1. Feature overview

With Silent Update, the What's New page itself is less relevant to the user given we want to be "silent". However, there is a need for Product Marketing/Engagement to communicate to our users on a regular basis and the purpose of this feature page is to define those requirements.

2. Users & use cases

Ways to Minimize the What's New Page Experience Ideas:

• Decrease frequency - perhaps taper off
• Utilize new Home Tab
• Move link to bookmark
• Move link into some other area in the Menu bar
• A opt-in model
• Bigger "About Firefox" page to let users know What's New (LMesa)
• Start page (60-70% of users do not change the default)
• Home tab will replace Start page (options that allow people to customize)
• "Getting Started" bookmark

Notes:

• Also note that the snippet space as we know it will be replaced by the Home Tab as well
• Involve the UX people to help incorporate engagement touchpoints into UI changes coming
• First Run will not be touched

3. Dependencies

We already have the ability to enable or disable the what's new page on a per release basis. The client side work to provide this functionality is available with Firefox 4 and above. The remaining server side work is being done in bug 459972.

4. Requirements

Engagement/PMM Feature Requirements:

• Be able to tell people What's New within Firefox (updatable)
• Engagement touchpoints - email, Twitter, Facebook
• Promo spots for campaigns (ex. Webify Me) and products (mobile, apps, add-ons, etc)
• User alerts (ex. "Your Flash is out-of-date")
  • (all of the above have the standard features of a web page - easily updatable; flexible in terms of A-B testing, rotating content, etc...vs something hard-coded into the browser chrome)
• Ability to push people off older versions (ex. warning people to upgrade from 3.6)
• A/B test who sees the what's new page (i.e. 95% see it, 5% don't see it) and track their engagement

Non-goals

`

Stage 2: Design

5. Functional specification

• The client side functionality was implemented for Firefox 4.
• The remaining server side work is being done in bug 459972

6. User experience design

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Stage 3: Planning

7. Implementation plan

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8. Reviews

Security review

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Privacy review

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Localization review

`

Accessibility

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Quality Assurance review

`

Operations review

`

Stage 4: Development

9. Implementation

`

Stage 5: Release

10. Landing criteria

` {{#set:Feature open issues and risks=` |Feature overview=With Silent Update, the What's New page itself is less relevant to the user given we want to be "silent". However, there is a need for Product Marketing/Engagement to communicate to our users on a regular basis and the purpose of this feature page is to define those requirements. |Feature users and use cases=Ways to Minimize the What's New Page Experience Ideas:

• Decrease frequency - perhaps taper off
• Utilize new Home Tab
• Move link to bookmark
• Move link into some other area in the Menu bar
• A opt-in model
• Bigger "About Firefox" page to let users know What's New (LMesa)
• Start page (60-70% of users do not change the default)
• Home tab will replace Start page (options that allow people to customize)
• "Getting Started" bookmark

Notes:

• Also note that the snippet space as we know it will be replaced by the Home Tab as well
• Involve the UX people to help incorporate engagement touchpoints into UI changes coming
• First Run will not be touched

|Feature dependencies=We already have the ability to enable or disable the what's new page on a per release basis. The client side work to provide this functionality is available with Firefox 4 and above. The remaining server side work is being done in bug 459972. |Feature requirements=Engagement/PMM Feature Requirements:

• Be able to tell people What's New within Firefox (updatable)
• Engagement touchpoints - email, Twitter, Facebook
• Promo spots for campaigns (ex. Webify Me) and products (mobile, apps, add-ons, etc)
• User alerts (ex. "Your Flash is out-of-date")
  • (all of the above have the standard features of a web page - easily updatable; flexible in terms of A-B testing, rotating content, etc...vs something hard-coded into the browser chrome)
• Ability to push people off older versions (ex. warning people to upgrade from 3.6)
• A/B test who sees the what's new page (i.e. 95% see it, 5% don't see it) and track their engagement

|Feature non-goals=` |Feature functional spec=*The client side functionality was implemented for Firefox 4.

• The remaining server side work is being done in bug 459972

|Feature ux design=` |Feature implementation plan=` |Feature security review=` |Feature privacy review=` |Feature localization review=` |Feature accessibility review=` |Feature qa review=` |Feature operations review=` |Feature implementation notes=` |Feature landing criteria=` }}

Feature details

Priority	P1
Rank	1.1
Theme / Goal	Experience
Roadmap	Firefox Desktop
Secondary roadmap	`
Feature list	Desktop
Project	Silent Update
Engineering team	Release Engineering

{{#set:Feature priority=P1

|Feature rank=1.1 |Feature theme=Experience |Feature roadmap=Firefox Desktop |Feature secondary roadmap=` |Feature list=Desktop |Feature project=Silent Update |Feature engineering team=Release Engineering }}

Team status notes

	status	notes
Products	`	`
Engineering	`	`
Security	`	`
Privacy	`	`
Localization	`	`
Accessibility	`	`
Quality assurance	`	Test Plan
User experience	`	`
Product marketing	`	`
Operations	`	`

{{#set:Feature products status=`

|Feature products notes=` |Feature engineering status=` |Feature engineering notes=` |Feature security status=` |Feature security health=` |Feature security notes=` |Feature privacy status=` |Feature privacy notes=` |Feature localization status=` |Feature localization notes=` |Feature accessibility status=` |Feature accessibility notes=` |Feature qa status=` |Feature qa notes=Test Plan |Feature ux status=` |Feature ux notes=` |Feature product marketing status=` |Feature product marketing notes=` |Feature operations status=` |Feature operations notes=` }}