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Engagement/Analytics/Webtrends/Tracking: Difference between revisions
Engagement/Analytics/Webtrends/Tracking (view source)
Revision as of 19:58, 25 October 2011
, 25 October 2011→DCS Tracking Code
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1. Basic 2-step Scenario Analysis reporting usually tracks the presentation of an action (a.k.a an impression) and the actualization of that action, usually a click. | 1. Basic 2-step Scenario Analysis reporting usually tracks the presentation of an action (a.k.a an impression) and the actualization of that action, usually a click. | ||
For example, a user | For example, a user may land on a page on the Mozilla.org site that presents them with the option to download Firefox -an impression. The user may then decide to download Firefox by clicking on a link that downloads the application. | ||
So step 1, impression, step 2 click on the download button. | So step 1, impression, step 2 click on the download button. | ||