Mofoallhands2012/strawman

Strawman Webmaker Plan for 2013

OR "Here is Where We Want to be in a Year"

1. Webmaker is a "complete offering", defined as:

• Tools oriented towards making + learning
• Improved + unified IA/UX/UI/branding
• Tools that support javascript (Thimble?)
• Goggles (or goggles elements) integration in Thimble and Popcorn
• Webmaker badges - created by Mozilla + others
• User accounts w/ dashboard/gallery/sharing
• Meaningful volunteer contribution teams
• Projects - more, more compelling, more frequently released, more authors

2. Top tier user experience for making flowing seamlessly into contribution

• Systems in place for scale: User-creation gallery w/ sharing, project submission infrastructure, l10n back-end and peer support
• Reposition our core events as collaborative maker/instructor/contributor events, leaving people to run smaller peer learning and live support events on their own.

3. Solve peer support

• Review models and define strategy
• Build/Buy infrastructure/platform (e.g., Stack Exchange, Army of Awesome)
• Robust offering for assessment with badges, assessment, mentoring

4. Broader reach - 10x users and contributors

• Uplevel self-directed making with active peer support in the product so people can find their way into making at webmaker.org. This is a major use case we will build for throughout the product.
• Consistent consumer marketing and campaigns
• Maximize use of Fx channels