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User:Lco/App-devs: Difference between revisions
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===Research approach=== | ===Research approach=== | ||
We conducted contextual interviews in either the homes or workspaces of each participant. Each interview lasted 2 hours | We conducted contextual interviews in either the homes or workspaces of each participant. Each interview lasted 2 hours. | ||
A contextual interview is a qualitative research method which allows us to immerse ourselves into a target audience's life and understand the underlying mental models behind their words, actions and beliefs. The goal is not to get statistical validity about specific practices (e.g. we won't conclude that x% of app developers use our dev tools) but rather to | A contextual interview is a qualitative research method which allows us to immerse ourselves into a target audience's life and understand the underlying mental models behind their words, actions and beliefs. The goal is not to get statistical validity about specific practices (e.g. we won't conclude that x% of app developers use our dev tools) but rather to | ||