Mobile/ProductPlanning/Notes-2014-04-22: Difference between revisions
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== Marketing == | == Marketing == | ||
'' | ''Goal.com: | ||
- Campaign in production with May 23 "ready date" | |||
- Goal.com Feed on FxA: working with Margaret to post to finalize product descriptions, menu copy and posting to AMO.' | |||
FxA Updates: | |||
- Working on a revised update format to show ADI, installs, trends | |||
- Any other info that would be helpful to see on a regular basis? | |||
May FxA Comms product features | |||
- Sync with New Accounts | |||
- QuickShare options | |||
- Hide/Default home panels | |||
FxA Snippets | |||
- Sync + account banner | |||
- Australis "Share the web you want" | |||
- Add-ons | |||
FxA | E.me Launcher | |||
- Currently on hold pending meetings between Denelle and Ami | |||
' | |||
== Partner review == | == Partner review == | ||
Revision as of 15:48, 22 April 2014
Hot items/Roadmap update
Erin/Jenn
Insights
News
Continued traction on Chris Dixon's Decline of the Mobile Web post, which outlines the number of users on mobile and how they focus on using apps vs. using browsers (based on reports from ComScore and Flurry, and heavily weighted to US interactions. Average use/day on mobile is around two hours, and it's important to note that "use" included things like utilities, entertainment, and gaming, which accounted for about half of the daily total and may not have much of a web impact.
Why we should care: Realize that studies are heavily skewed to markets that have apps available in them, and that those apps are for some very specific use cases (Facebook and Gaming account for 50% of usage number). Why do people use native? How do you push on it? Where do you differentiate between "pipe to closed data" and "portal to information"? The battle right now is all about the lens people use to look at their data.
Google Hangouts continues to push messaging integration. Google released a new version of Hangouts, which continues to improve SMS integration with Hangouts messaging and calling, and prep that appears to include Google Voice functionality.
Why we should care: Hangouts are related to Plus, but don't rely on it. Most Android users make use of Hangouts without Plus, which has been cited as a limiting factor for adoption of any Google messaging services aside from Mail. While Google adds some features through plus, they're continuing to expand the Hangouts footprint to add multiple services like SMS/MMS/IM/VideoConf that compete with Mozilla initiatives.
Shift to mobile likely continues to hurt Google's Cost Per Click numbers. As discussed earlier, more searches are moving to mobile, which does not monetize search advertising as well as desktop. This drives down the cost per click, which is the amount advertisers pay on average per click-through.
Why we should care: Search monetization on mobile is something that funds the project. Thinking of ways which may improve using search results without impacting the user negatively is something we may want to look at.
Notes
- The OEM space for Android [http://www.techinasia.com/2013-list-new-asian-homegrown-smartphone-brands/ continues to expand
- Gaming exclusives continuing to grown on mobile, it's like Xboxen and Playstations going up against a Dreamcast.
- Google updates its stock Camera app
- Dropbox launches Carousel, a feature to integrate photo-sharing with storage, while naming Condoleezza Rice to its board, causing many to scratch their heads (or more) over privacy concerns of such a move
- Nike likely exiting wearables HW development to focus on software platform
- Adobe AIR comes to Intel-based Android devices, potentially validating Intel's entry into Android as finally reaching a point where other orgs start to care more... maybe.
- Showing the popularity of NFC, 12% of MWC attendees opted to use NFC. Interesting, because more and more phones are shipping with a tech that no one seems to know how/want to use
- Alibaba is continuing to buy a number of companies, adding fuel to the speculation around its entry into mobile in the US (Alibaba, for folks who don't know, is the #2 ecom player - some say #1 - in the world). Watch for them to make an announcement in the near future.
- Wired speculates on how deconstructing/unbundling apps features are hard, using Facebook Messenger as an example
Feedback
Rob
Marketing
Goal.com: - Campaign in production with May 23 "ready date" - Goal.com Feed on FxA: working with Margaret to post to finalize product descriptions, menu copy and posting to AMO.' FxA Updates: - Working on a revised update format to show ADI, installs, trends - Any other info that would be helpful to see on a regular basis? May FxA Comms product features - Sync with New Accounts - QuickShare options - Hide/Default home panels FxA Snippets - Sync + account banner - Australis "Share the web you want" - Add-ons FxA | E.me Launcher - Currently on hold pending meetings between Denelle and Ami
'
Partner review
No notes - in-meeting updates from Mark and Deb
Goals & Roadmap update
- Goals were edited down to the six top priority items, otherwise everything should be reflected in the roadmap. If you believe something has been missed or otherwise messed up, ping Deb!
- Roadmap and project funnel format and ordering have been updated, check 'em out: Mobile/Roadmap
- Also note the fancy new blue nav-bar, that looks like this:
Roundtable
Any thing else...