Vision
Experiment with integrating Webmaker into Firefox directly
MakerFox is a deliberately silly name to provide an umbrella for surgical, deliberate explorations of how 1+1 might equal 3, by combining the generic consumer-grade brand that is the Firefox product line (& Mozilla properties that go along) with the Web literacy and maker-centric product that is Webmaker.
In 2015, the focus is to make small, motivated experiments to explore whether there might be near-term wins that could result from a more intentional cross-product approach.
Examples include using MDN or SUMO to recruit Webmaker mentors; make a new feature inside of Firefox (either a mainstream edition or via a new add-on) to surface Webmaker features; a marketing campaign that showcases Firefox as the browser that shows you what's going on, as contrasted with the opaque competition.
Other examples that the team might consider
- Changes to Fennec that would make it obviously a better "maker" browser on Android (e.g. by integrating Makedrive with Activities, by making the personal gallery one of the panes in the home view)
- Explorations of whether Making & Web literacy could be ingredients of a market-specific differentation strategy for FirefoxOS (e.g. supporting a youth-centric approach to operating system GTM).
Before & After
- Before. Where do we stand now? (one paragraph)
- After. What this will look like in Dec 2015? (one paragraph)
KPIs
- to come
Milestones
- to come
Links
- helpful added context or documents