Webmaker/FallCampaign

Links

• Notes https://etherpad.mozilla.org/fallcampaign
• Whiteboard tag [fallcampaign]

Goal

Get to 10K through a partner-focused outreach campaign.

• Why? Because partners are the lowest-hanging fruit for delivering large numbers of contributors. They're our best hope for getting the extra lift and bulk we need to cross the 10K finish line.
• How?
  • 1) A well-oiled partner sales and account management process. Detailed below.
  • 2) An easier on-ramp. For partners to create events. Through the new Event Wizard.
  • 3) Co-ownership and added value for partners. Giving them custom landing pages that reflect their brand and "see themselves in Webmaker," instead of us just asking them to do something for us.
  • 4) Doing all that in a disciplined, template-able way. So that we don't burn ourselves out on a bunch of custom work for each and every partner.

Partner pipeline

• Imminent partners. Deliver on 1-2 high level imminent partner opportunities with current offerings
• Upcoming partners. Deliver on ~15 upcoming partner opportunities by creating custom landing pages and badges, and sending mentors through our engagement funnel via the wizard
• Additional partners. Create additional partnerships with orgs by sending their mentors through a generic landing page and funnel

link

Assets we're building

e.g., stuff we're building to help this effort

• 1) Event Wizard -- an easier on-ramp for partners to choose, create and get help with running their own Maker Party Event
• 2) Three great How-To Guides -- These are part of the Event Wizard flow. They're like a super well-documented and hand-holded "party in a box." They are: "Hack Your School," "Make a Music Video" and "Private Eye (privacy)
• 3) Partner Landing pages (new!) -- When we sign on a key partner, they'll get their own landing page. Like: Webmaker.org/YMCA or Webmaker.org/4HClub. We'll build a template and provide a menued set of options in the sales process to make them easy to build and eliminate the need for a lot of custom work.

Elements

Sales Funnels

https://wiki.mozilla.org/Webmaker/FallCampaign/SalesFunnel

Partner Facing Marketing

• R: Paul
• C: Erika
• Includes adding Skill Sharer badge to sub-nav under "EXPLORE," adding Fall campaign promo to Webmaker.org homepage carousel, and creating marketing materials for partners.

Partner Landing Pages

• R: Andrew, Aki, Relationship manager

Bugs to be created as we close the particular partnerships. Bugs will include which Makes, build the custom landing page, build the badges.

This is where a large amount of work is, initially for the product to create the technology, and then for the relationship manager to file bugs for customization.

Event Wizard

• R: Matt, Andrew's team
• https://wiki.mozilla.org/Webmaker/Wizard

Three "Maker Party in a Boxes"

• R: Matt
• These currently live on a blog, but need to move somewhere more permanent
• They have CTAs for the learner (e.g. Share, get the relevant badges)
• Need: document *localization* requirements for this work
• MATT - WHERE ARE THE TICKETS FOR THIS?

Email program

• R: Paul
• C: Kelli
• Transactional email upon event creation: includes How To (https://bugzilla.mozilla.org/show_bug.cgi?id=1071935)
• Reminder email day before event (ALREADY EXISTS)
• Level up email (https://bugzilla.mozilla.org/show_bug.cgi?id=1073055)

FAQ

• At what stage do we give Learners the custom partner-branded participant badge? How do we know who they are?
  • ANSWER: We don't give learners custom badges. Only participant org event hosts get custom badges (the skill sharer badge to start. We're optimizing for that badge only. Event host badge might come later).