Webmaker/FallCampaign

Goal

Get to 10K through a partner-focused outreach campaign.

• Notes https://etherpad.mozilla.org/fallcampaign
• Deliverables: partner landing pages. event wizard. sales campaign.
• Whiteboard tags [fallcampaign] [wizard] [partnerpages]

• Partner Landing page requirements https://etherpad.mozilla.org/partner-landing-page
• Sales Funnel https://wiki.mozilla.org/Webmaker/FallCampaign/SalesFunnel
• Fall Campaign in Saleforce https://foundation.etherpad.mozilla.org/fall14campaign-salesforce

Deliverables

Partner Landing Pages

• requirements https://etherpad.mozilla.org/partner-landing-page
• roles https://etherpad.mozilla.org/partner-landing-page
• tags [fallcampaign] [partnerpages]
• bugs http://bugzilla-sprinter.herokuapp.com/sprint/651

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);

Event Wizard

Sprinter

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);

link

[fallcampaign]

(all)

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);

link

Deliverables

• 1) Event Wizard -- an easier on-ramp for partners to choose, create and get help with running their own Maker Party Event
• 2) Three great How-To Guides -- These are part of the Event Wizard flow. They're like a super well-documented and hand-holded "party in a box." They are: "Hack Your School," "Make a Music Video" and "Private Eye (privacy)
  • http://blog.webmaker.org/hack-your-school
  • https://blog.webmaker.org/music_video
  • https://blog.webmaker.org/maker-party-private-eye
• 3) Partner Landing pages -- When we sign on a key partner, they'll get their own landing page. Like: Webmaker.org/YMCA or Webmaker.org/4HClub. We'll build a template and provide a menued set of options in the sales process to make them easy to build and eliminate the need for a lot of custom work.

Sales

https://wiki.mozilla.org/Webmaker/FallCampaign/SalesFunnel

Partner Facing Marketing

• R: Paul
• C: Erika
• Includes adding Skill Sharer badge to sub-nav under "EXPLORE," adding Fall campaign promo to Webmaker.org homepage carousel, and creating marketing materials for partners.

Partner Landing Pages

• R: Andrew, Aki, Relationship manager

Bugs to be created as we close the particular partnerships. Bugs will include which Makes, build the custom landing page, build the badges.

This is where a large amount of work is, initially for the product to create the technology, and then for the relationship manager to file bugs for customization.

Event Wizard

• R: Matt, Andrew's team
• https://wiki.mozilla.org/Webmaker/Wizard

Three "Maker Party in a Boxes"

• R: Matt
• These currently live on a blog, but need to move somewhere more permanent
• They have CTAs for the learner (e.g. Share, get the relevant badges)
• Need: document *localization* requirements for this work

Email program

• R: Paul
• C: Kelli
• Transactional email upon event creation: includes How To (https://bugzilla.mozilla.org/show_bug.cgi?id=1071935)
• Reminder email day before event (ALREADY EXISTS)
• Level up email (https://bugzilla.mozilla.org/show_bug.cgi?id=1073055)

FAQ

• At what stage do we give Learners the custom partner-branded participant badge? How do we know who they are?
  • ANSWER: We don't give learners custom badges. Only participant org event hosts get custom badges (the skill sharer badge to start. We're optimizing for that badge only. Event host badge might come later).