2005Offsite/Marketing

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Topics for discussion

• review of our current situation: user base, competition, and our capabilities
• marketing planning and brainstorming session around goals for 2006
• market research underway / proposed
• international expansion

Notes

• pkim showed a presentation (that was "not a presentation") with some numbers on usage, downloads, etc
  • "the downloads metric can quickly bite us if/when it slows"
  • tristan: note that usage numbers taken on weekends serve us better as we have more users at home than in offices
  • no good idea why Finland and Slovenia are at 30%, might be a non-representative sample
  • Canada/US adoption has plateaued at 12-14%
  • stats from http://www.internetworldstats.com/stats.htm
  • zak: APs requires a lot more advocacy and education, and they aren't as big on the OSS thing as the western nations
  • goals are new users in 2006 through distribution, partnerships and marketing
    • beltzner: how do we count our unique users?
    • cbeard: in a month we'll have much better data than we've ever had, but the update infrastructure will give us some good ideas about how many 1.5 users are out there in the world
    • jlilly: this is a universal problem for us - we're somewhat blind as to who our users are, what they're doing, how they got us, etc.
    • cbeard: the new data will also give us compare and contrast between downloads and copies that are running
  • aaronlev: we should partner with computer repair sites who do "tune ups"
    • cbeard: we know that a lot of these sites are doing this informally
    • tristan: there are probably other such channels that we can exploit
    • jlilly: we need to pick carefully though to make sure we're leveraging and exploiting the channels with the most impact