Firefox3.6/Marketing

MarCom Group [JOHN / TARA / LAURA]

Mozilla.com:

• We'll be updating our messaging across Mozilla.com and related properties for 3.6. Please view the detailed plan, here: https://wiki.mozilla.org/Firefox3.6/WebsitePlan

Reviewer's Guide:

• Owner: [LAURA / ALIX]

Affiliates:

• Owner: [LAURA]
• Update Affiliate buttons to reflect new version number
• Update the Upgrade the Web buttons to reflect new version number
• http://www.spreadfirefox.com/affiliates
• http://www.spreadfirefox.com/utw

Snippets:

• Owner: [ALIX / PASCAL]

Social Media:

• Owner: [TARA]
• Update our Twitter's background graphic to something new and version-neutral
• Update our Facebook Custom Tab for 3.6
• http://www.facebook.com/Firefox#/Firefox?v=app_6009294086&viewas=711506228

SEM:

• Owner: [LAURA / JAY]
• New adwords campaign / updating existing 3.5 campaign to reflect 3.6 and related themes of personalization, etc.

5th Anniversary: TBD