Firefox3.6/WebsitePlan

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Overview

These are the currently planned mozilla.com changes for the Firefox 3.6 release. Although the site will retain the overall 3.x look & feel, there are various page updates to cover the new features.

Primary Team

  • Project Leads: John Slater, Tara Shahian, Laura Mesa, Irina Sandu
  • Web Development: silverorange
  • Localization: Pascal Chevrel
  • QA: Stephen Donner, Krupa Raj
  • Evangelism: Chris Blizzard
  • Marketing: John, Tara, Laura
  • IT: Jeremy Orem
  • Layout & Design: The Royal Order/silverorange
  • Copywriting: John Slater
  • Code Review: TBD

l10n Priority Scale

  • Priority 1: must localize
  • Priority 2: should localize, but not a disaster if it doesn't happen (i.e., existing page content will still be outdated but not inaccurate)
  • Priority 3: would be nice to localize, but not worth stretching resources to do so
  • Priority 4: don't localize

Mozilla.com Pages

Main Firefox page-IE [TARA]

  • update main logo & headline/subheadline copy
  • update "Faster, Safer, Smarter, Better" section with new text and screenshots
  • design: silverorange
  • localization: priority 3
  • status:

Main Firefox page:Firefox 1.5, 2.0, 3.0 [TARA]

  • update main logo & headline/subheadline copy
  • update "Faster, Safer, Smarter, Better" section with new text and screenshots
  • design: silverorange
  • localization: priority 3
  • status:

Main Firefox page: Everybody Else [TARA]

  • update main logo & headline/subheadline copy
  • update "Faster, Safer, Smarter, Better" section with new text and screenshots
  • design: silverorange
  • localization: priority 3
  • status:

Main Firefox page: Firefox Get Personal [TARA]

Features page [JOHN]

Homepage [JOHN]

Video page [LAURA/ALIX]

  • Refresh "Meet Firefox 3.5" video to add new features, remove references to a specific version number
  • Personalization video
  • video: TRO, Rainer
  • localization: priority 4
  • status:

First Run page [TARA]

What’s New page [TARA]

Under the Hood [LAURA]

  • updated content to reflect 3.6-specific performance metrics
  • new demo: box2d 3.6 vs. 3.5
  • rename link to say "under the hood"
  • Updated "Faster Javascript" copy
  • New font section (previously "downloadable fonts" - highlight WOFF support)
  • New section on CSS gradients
  • Updated geolocation section with geolocation address and orientation
  • Need updated content for UE section [Laura]
  • design: silverorange
  • localization: priority 4
  • status:

Geolocation [LAURA]

  • Very minor edit - remove all Firefox version numbers to make the page more evergreen
  • design: silverorange
  • localization: priority 1
  • status:


Customization [TARA]

Style Guide [JOHN]

  • update all logo references to incorporate 3.6 logo where necessary.
  • design: TRO (new graphic elements), silverorange (content updates)
  • localization: priority 4
  • status:

Security Page [LAURA]

  • Change headline
  • Change header graphic
  • update with new content
    • Plugins (add link to page)
    • Updates (add link to page)
    • Malware
    • Phishing
    • Private Browsing
    • Security Quiz (add link)
    • Screenshots
  • in particular, need to replace the outdated Firefox vs IE graphic (possibly with something related to plugin detection)
  • localization: priority 2
  • status:

Press Center [LAURA]

  • update online press kit with new 3.6 links [Dependent on Redesign]
  • Add blog post from melissa on launch day
  • Logos and Links
  • localization: priority 4
  • status:

Download Page SEO [LAURA]

  • Create Three landing page versions of this page for users looking for Browser Alternatives
    • SEM Campaign Optimization
  • design: Steven Garrity
  • localization: priority 4
  • status:

Tips & Tricks[LAURA]

Major Update Billboard[LAURA]



Release Notes [BELTZNER]

  • add new release notes text (copy will come from Beltzner and the Firefox team on this one)
  • design: silverorange
  • localization: priority 4

Mozilla-Europe.org Pages

Homepage

  • update headline/subheadline copy and download button
  • localization: needed

Firefox page

  • update content with new highlights in 3.6 and download button
  • insert 3.6 video
  • localization: needed

Features page

  • incorporate new content that explains new features and improvements to existing features.
  • localization: needed

Security page

  • update with new content
  • localization: needed

Customization page

  • update content, highlight Personas
  • localization: needed

Screenshots

  • no screenshot updates needed for 3.6 (per Faaborg)

Post-Launch Wish List

  • Getting Started page overhaul
  • Firefox download page multivariate testing
  • Homepage redesign
  • Tips & Tricks update
  • Integration of School of Firefox
  • Better integration of our recruiting and campus rep programs
  • Larger scale update of the customization page
  • Better integration of social media assets (Twitter / Facebook)
  • More compelling videos: Personas, Security, etc.