Firefox3.6/WebsitePlan
From MozillaWiki
Contents
Overview
These are the currently planned mozilla.com changes for the Firefox 3.6 release. Although the site will retain the overall 3.x look & feel, there are various page updates to cover the new features.
Primary Team
- Project Leads: John Slater, Tara Shahian, Laura Mesa, Irina Sandu
- Web Development: silverorange
- Localization: Pascal Chevrel
- QA: Stephen Donner, Krupa Raj
- Evangelism: Chris Blizzard
- Marketing: John, Tara, Laura
- IT: Jeremy Orem
- Layout & Design: The Royal Order/silverorange
- Copywriting: John Slater
- Code Review: TBD
l10n Priority Scale
- Priority 1: must localize
- Priority 2: should localize, but not a disaster if it doesn't happen (i.e., existing page content will still be outdated but not inaccurate)
- Priority 3: would be nice to localize, but not worth stretching resources to do so
- Priority 4: don't localize
Mozilla.com Pages
Main Firefox page-IE [TARA]
- update main logo & headline/subheadline copy
- update "Faster, Safer, Smarter, Better" section with new text and screenshots
- design: silverorange
- localization: priority 3
- status:
- in QA
- Need new header/sub-head copy [JS]
- Tracking Bug: https://bugzilla.mozilla.org/show_bug.cgi?id=520248
Main Firefox page:Firefox 1.5, 2.0, 3.0 [TARA]
- update main logo & headline/subheadline copy
- update "Faster, Safer, Smarter, Better" section with new text and screenshots
- design: silverorange
- localization: priority 3
- status:
- in QA
- Need new header/sub-head copy [JS]
- Tracking Bug: https://bugzilla.mozilla.org/show_bug.cgi?id=520251
Main Firefox page: Everybody Else [TARA]
- update main logo & headline/subheadline copy
- update "Faster, Safer, Smarter, Better" section with new text and screenshots
- design: silverorange
- localization: priority 3
- status:
- in QA
- Need new header/sub-head copy [JS]
- Tracking Bug: https://bugzilla.mozilla.org/show_bug.cgi?id=520253
Main Firefox page: Firefox Get Personal [TARA]
- update main logo & headline/subheadline copy
- update content and site layout to highlight Personas
- This includes a mini Personas gallery and dynamic content.
- design: silverorange
- localization: priority 3
- status:
- in QA
- Two versions of this page for 3.6 and non-Firefox/3.6 users. Tracking bugs are:
- Pending:
- in QA
Features page [JOHN]
- incorporate new content that explains new features and improvements to existing features.
- design: silverorange
- localization: priority 3
- status:
- FIXED
- tracking bug: https://bugzilla.mozilla.org/show_bug.cgi?id=519777
Homepage [JOHN]
- update main logo & headline/subheadline copy
- add new background illustration
- design: TRO (with Delicious Design League)
- localization: priority 3
- status:
- Tracking Bug: https://bugzilla.mozilla.org/show_bug.cgi?id=526013
- JS needs to write copy
Video page [LAURA/ALIX]
- Refresh "Meet Firefox 3.5" video to add new features, remove references to a specific version number
- Personalization video
- video: TRO, Rainer
- localization: priority 4
- status:
- Copy and direction sent to TRO 9/25
- Screencast okayed 10/16
- Upload video 11/04
- Tracking Bug: https://bugzilla.mozilla.org/show_bug.cgi?id=526531
- FIXED
First Run page [TARA]
- update main logo/wordmark and make minor text changes as needed
- show off personalization capabilities: create a mini (dynamic) gallery that shows off what's possible with Personas.
- design: TRO / silverorange
- localization: priority 1
- status:
What’s New page [TARA]
- need to check with the product team to understand the different versions of this page (will we be able to detect which older version people are coming from and serve content appropriately?)
- this page will also show off 3.6's personalization capabilities, in a similar way we've done in the first run page.
- design: TRO
- localization: priority 1
- status:
Under the Hood [LAURA]
- updated content to reflect 3.6-specific performance metrics
- new demo: box2d 3.6 vs. 3.5
- rename link to say "under the hood"
- Updated "Faster Javascript" copy
- New font section (previously "downloadable fonts" - highlight WOFF support)
- New section on CSS gradients
- Updated geolocation section with geolocation address and orientation
- Need updated content for UE section [Laura]
- design: silverorange
- localization: priority 4
- status:
- 10/26: alix/blizzard handed off new copy + new perf screencast (ogg & mp4) to Laura
- Tracking Bug: https://bugzilla.mozilla.org/show_bug.cgi?id=524550 10/26
- FIXED
Geolocation [LAURA]
- Very minor edit - remove all Firefox version numbers to make the page more evergreen
- design: silverorange
- localization: priority 1
- status:
- Waiting to figure out 3.6 Bugzilla Tree before sending to Garrity 9/25
- Bug Filed 9/30 https://bugzilla.mozilla.org/show_bug.cgi?id=519784
- FIXED 10/7
Customization [TARA]
- Update graphic elements, copy and site layout.
- Show off Firefox's personalization capabilities, highlighting Personas with a dynamic mini gallery of designs.
- For Firefox 3.6 users, scrolling over the designs will change the chrome. For non-Firefox 3.6 users, a dynamic mockup will illustrate how Personas can customize your chrome. Thus, a better way to show them what Personas can do, and why they should upgrade / change browsers.
- promote other add-ons at recommendation of AMO team
- design: TRO
- localization: priority 2
- status:
- Version for 3.6 handed off to L10n
- Tracking Bug: https://bugzilla.mozilla.org/show_bug.cgi?id=523778
- Two versions of this page for 3.6, and non Firefox/3.6 users. Tracking bugs are:
- Pending:
Style Guide [JOHN]
- update all logo references to incorporate 3.6 logo where necessary.
- design: TRO (new graphic elements), silverorange (content updates)
- localization: priority 4
- status:
Security Page [LAURA]
- Change headline
- Change header graphic
- update with new content
- Plugins (add link to page)
- Updates (add link to page)
- Malware
- Phishing
- Private Browsing
- Security Quiz (add link)
- Screenshots
- in particular, need to replace the outdated Firefox vs IE graphic (possibly with something related to plugin detection)
- localization: priority 2
- status:
- Tracking Bug: https://bugzilla.mozilla.org/show_bug.cgi?id=523732 10/21
- FIXED
- Tracking Bug: https://bugzilla.mozilla.org/show_bug.cgi?id=523732 10/21
Press Center [LAURA]
- update online press kit with new 3.6 links [Dependent on Redesign]
- Add blog post from melissa on launch day
- Logos and Links
- localization: priority 4
- status:
- Dependent on Shappy Blog-post--looks to be a simple tweak.
- https://bugzilla.mozilla.org/show_bug.cgi?id=532943
Download Page SEO [LAURA]
- Create Three landing page versions of this page for users looking for Browser Alternatives
- SEM Campaign Optimization
- design: Steven Garrity
- localization: priority 4
- status:
- Gave to Slater for comments 9/25
- Discussed with Blake 10/1
- Filed bug: https://bugzilla.mozilla.org/show_bug.cgi?id=520023 10/1
- FIXED 10/19
Tips & Tricks[LAURA]
- Update Page for 3.6 and remove all references to version number.
- Tracking Bug: https://bugzilla.mozilla.org/show_bug.cgi?id=533511
- FIXED
Major Update Billboard[LAURA]
- Create Billboard for 3.6 Major Update
Release Notes [BELTZNER]
- add new release notes text (copy will come from Beltzner and the Firefox team on this one)
- design: silverorange
- localization: priority 4
Mozilla-Europe.org Pages
- update headline/subheadline copy and download button
- localization: needed
- update content with new highlights in 3.6 and download button
- insert 3.6 video
- localization: needed
- incorporate new content that explains new features and improvements to existing features.
- localization: needed
- update with new content
- localization: needed
- update content, highlight Personas
- localization: needed
Screenshots
- no screenshot updates needed for 3.6 (per Faaborg)
Post-Launch Wish List
- Getting Started page overhaul
- Firefox download page multivariate testing
- Homepage redesign
- Tips & Tricks update
- Integration of School of Firefox
- Better integration of our recruiting and campus rep programs
- Larger scale update of the customization page
- Better integration of social media assets (Twitter / Facebook)
- More compelling videos: Personas, Security, etc.