Campaigns/about:home

Checklist

• Google Doc Preso / shared.

Design

Hero graphic:

• Identify the desired theme for hero illustration/graphic
• Graphic needs to fit within same general space as the FF logo, with appropriate padding around chrome and search box.
• Design should not be a "distraction" or overwhelm the page.
• Recommendation: images should carry a similar style and feel consistent over time, and across campaigns.
• Alt. illustrated FF logo can be repurposed for this space, as needed.

Snippet icon:

• 40x50 (landscape or portrait orientation)
• Should capture the message / cta of snippet text.
• If more than one snippet, icons should help differentiate.

Localization

• If snippet program is limited to about:home:
  • File an l10n bug with the snippet strings
  • File an l10n bug for any copy within the graphic
  • Identity the priority locales, and specific dialects to be covered.
  • cc: jbeatty@mozilla.com, pascalc@gmail.com, milos@mozilla.com, web@localization.bugs
  • cc: your technical project manager (i.e. Christie)
  • cc Winston as snippet channel owner.

• If snippet program is part of larger campaign:
  • Review the l10n process, here: https://wiki.mozilla.org/L10n:NewProjects#The_process
  • Fill out the l10n request form, here: https://wiki.mozilla.org/Form:L10nProjectRequestForm
  • ... and follow all the same steps as above.

• Additional considerations:
  • l10n needs 2-3 weekends advance notice for snippets.
  • Ability to respond to request depends on length of strings, scope of program, and desired coverage.
  • File bugs as soon as possible, and send an email to Pascal when you are ready to begin l10n.
  • If your graphic / campaign carries any geo-specific sensitivities, email the worldready alias for feedback (i.e. opening bug to QA flag designs and requesting community approval). The alias is: world-ready@mozilla.org
  • about:home snippets target languages (Firefox builds in a certain language) not countries. It's important to keep this in mind as it makes a difference in the content being presented.

Bugs to file

• Design bug for illustration
• Design bug for snippet icon
• Design bug for animation (storyboard, motion tests, and final code)
• Copy bug for snippet strings
• L10n bugs(s) for localization
• Snippet implementation bug with webdev
• Adding Snippet to staging with webdev
• QA review of snippet implementation on stage.
• MDN blog post behind the scenes + MDN homepage promo.
• Master tracking bug upon which all campaign bugs are set as dependencies

Past Campaigns

July Campaign

• Campaign outline:
• Metrics: