Mofoallhands2012/strawman

Strawman Webmaker Plan for 2013 OR "Here is Where We Want to be in a Year"

1. Webmaker is a "complete offering", defined as:

  * Tools oriented towards making + learning

  * Improved + unified IA/UX/UI/branding

  * Tools that support javascript (Thimble?)

  * Goggles (or goggles elements) integration in Thimble and Popcorn

  * Webmaker badges - created by Mozilla + others

  * User accounts w/ dashboard/gallery/sharing

  * Meaningful volunteer contribution teams

  * Projects - more, more compelling, more frequently released, more authors

2. Top tier user experience for making flowing seamlessly into contribution

  * Systems in place for scale: User-creation gallery w/ sharing, project submission infrastructure, l10n back-end and peer support
  * Reposition our core events as collaborative maker/instructor/contributor events, leaving people to run smaller peer learning and live support events on their own.

3. Solve peer support

  * Review models and define strategy
  * Build/Buy infrastructure/platform (e.g., Stack Exchange, Army of Awesome)
  * Robust offering for assessment with badges, assessment, mentoring

4. Broader reach - 10x users and contributors

  * Uplevel self-directed making with active peer support in the product so people can find their way into making at webmaker.org. This is a major use case we will build for throughout the product.
  * Consistent consumer marketing and campaigns

  * Maximize use of Fx channels