Webmaker/Campaign

A global learning campaign
for anyone interested in tinkering with
and learning to make the web together
June 1 - August 31, 2013

The General Idea

From June - August, 2013 we're inviting you to join a campaign for web literacy, making, and connected learning. We're engaging hundreds of thousands of people to create things on the web, with hardware, and on paper - from schools and libraries to hackerspaces and kitchen tables.

The campaign will also bring organizations from the worlds of DIY, making, and learning together to build the movement that will help foster a generation of makers and advance connected learning. This is an open, distributed campaign. Anyone can participate if you care about these themes.

What We're Going to Do

The three main aspects of the campaign:

1. Make something. Try one of our starter projects or come up with your own hack.

2. Teach someone. Help someone make something on the web in 5min or less.

3. Share your story. Tell us what you made or what you taught. Hack and remix resources so others can use them.

In addition to distributed activities, Mozilla will curate some "marquee" events with partners. These are big events in key cities which will serve as tent-poles for the campaign and demonstrate the ideas behind it. Let us know if you're interested in organizing or participating in a marquee event!

Upcoming Dates

• Feb 20: Campaign plan online
• March 1: Key partners confirmed
• March 15: Website online
• March 20: Save the Date. Dates, theme and key partners announced
• April: Major public announcement of campaign
• April: Test website + mentor flow
• April - May: Training events for facilitators and mentors
• June 1: Kick off campaign
• June - August: events and activities worldwide
• August 31: Campaign winds down
• mid September: Convene partners and community leaders to debrief
• late October: Mozfest

Themes

• Suggestions? Email michelle@mozillafoundation.org.
• Themes from last year:

Anticipated Participants

Nesta, Nominet Trust, MIT Media Lab, Telefonica, Knight Foundation, Sloan Foundation, Internet Archive, US Department of Energy, The Guardian, Chicago Tribune, La Nacion, New York Times, Boston Globe, BBC, Spiegel, ZEIT Online, NPR, WNYC, DIY.org, Goldsmiths University, Dundee University, Ravensbourne College, Imperial College, CDOT, Google, BlackGirlsCode, Mozilla Reps, WebFWD, Creative Commons, P2PU, Shuttleworth Foundation, CERN, National Writing Project, Hive NYC and Hive Chicago, CodeClub, GoCodery, Decoded, TinkerCAD, LA Makerspace, Open Knowledge Foundation, Craftyy, Mind Candy, Eyebeam, Tate, London Zoo, Web Foundation, Zeega.

All making the web they want.

Essentials

• Website: mozillafestival.org
• Mailing list: festival - at - mozilla - . - org
• Hashtag: #mozfest
• IRC: irc://irc.mozilla.org#mozfest

Team

• Festival Manager: TBD
• Senior Curator: Michelle Thorne
• Participation Architect: Allen Gunn
• Volunteer Coordinator: TBD
• Sponsorship Lead: TBD
• PR and marketing: TBD

Roadmap

Feb:

• Confirm main venue and hotels
• Design update requested

March:

• Mozfest team in place
• Roadmap vetted
• Festival vision + goals published
• Save the Date sent
• Publish main festival theme
• New festival CSS deployed on site

April:

• Approve budget
• Main venue contract signed
• Find party venue
• Determine main festival formats

May:

• Draft schedule online (not agenda, just tent poles)
• Stage manager in place + keynotes curated
• Secure festival headliners

June:

• Call for Proposals
• Start regular blog posting
• Kick off local events (Mozpubs)
• Determine post-festival arc
• Sponsorship search begins
• Marketing begins, inc. via partner channels

July:

• Recruit volunteers
• Call for Proposals ends

August:

• Registration online, inc. staff + facilitator sign-ups
• Personal invitations + invitations to the lists
• Initial draft of space use
• All facilitator and staff travel booked
• Documentation team in place (photography, video, media tent)
• Planning meetings with all facilitators

Sept:

• All sub-contracted services finalized, inc. catering, printing, transport, AV, etc.
• Finalized space layouts, inc. AV
• Detailed agenda 90% complete

Oct:

• All materials printed
• Volunteer training
• Press conference
• Facilitator briefing

Nov:

• Evaluation

Dec:

• Relax!