Retention

Firefox Retention Plan

1. Change Firefox icon name to closer resemble action of getting to web Project Coordinator: Mike Beltzner

2. Force the Firefox icon to easier to find location Project Coordinator: Mike Beltzner Lead: Jim Mathies

3. Alter the default browser settings path for better user choice Project Coordinator: Mike Beltzner Lead: Rob Strong

4. Major outbound brand marketing program driving brand recognition and differentiation Project Owner: JT

5. Improve download page and first run pages Project Owners: David and John

6. Launch support.mozilla.com Project Owners: JT

7. Make common plug-ins work out of the box Project Owner: dmoz

8. Make add-ons and personas more accessible Project Owner: cbeard

9. Make web feel more human Project Owner: Beltzner

10. Improve messaging through: blog.mozilla and other communication channels Project Owner: JT and John Slater

11. Stickier start page Project Manager: Basil

12. Change Firefox icon to closer resemble action of getting to web Project Manager: