Maker Party/Communications

Spread the word

Our goal this summer is to work together to create a global movement of Makers learning, creating and sharing new things with the world online. No one organization can do it alone - but we won't have to! By sharing our event info, blog posts, photos, and the inspiring creations our follower build - we will create a compelling worldwide Call to Action that moves consumers of the web into makers of the web.

Here's how we're going to do it:

News and Resources

Calendar of Events: Webmaker Comms Calendar
Maker Party News Channel: http://blog.webmaker.org/tag/maker-party
Looking for the right words? Use this Sample Email Template to send an invitation to your list
Create an Event: (coming soon - June 15th!)

Let's get together on Twitter:

Join @mozilla and @webmaker, and use DMs and Mentions to share advance notice of your upcoming events and standout moments for us to share. We'd be proud to have you on our Following list:

follow @mozilla https://twitter.com/mozilla
follow @webmaker: https://twitter.com/webmaker

@Mozilla will be tweeting, RT'ing and sharing tons of information about events, inspiring creations, and singling out individuals who go the extra mile for some special kudos and attention. We hope you'll help us grow momentum and visibility by:

Using, and tracking the #makerparty hashtag
Saving your #makerparty search on Twitter (instructions here) to catch the best opportunities to connect with Makers

Keep the message simple - or - tag, tag, tag again!

The best way to create a big splash is to stay focused on your keywords, so that in unison they become a big wave. Mozilla keeps it pretty simple - one hashtag used across the web and a Call To Action for every message.

CTAs can include:
- Share this/Tell a friend
- Come to this event
- Make something!
- Learn something new
- Support the cause

Sample Tweets:
- Get together & celebrate making - June 15 - Sept 15th - <your blog post> or <https://webmaker.org/en-US/party/> #makerparty
- From June 15 - Sept 15th we're joining @Mozilla & partners around the world in a giant global #makerparty! Find out more: <link>
- Join our #makerparty & celebrate the amazing things we can make & share on the Web - Here's how you can join: <link>

Best Practices

Nothing beats taking the time to connect with Makers on your channels to support their efforts to explore a challenging new learning environment. You can:

View, comment on and RT great content
Invite followers to your events
Answer questions or suggest followers seek help from our Mentor group at @MozTeach or using #teachtheweb

Other great ways to build momentum and engage your followers include:

Blogging & tweeting about your goals and involvement in the #makerparty
Sharing photo sets on Facebook, Tumblr, and Instagram
Posting videos and recaps from your parties on YouTube

You might also consider:

Offering incentives to share content, such as swag, event tickets, stickers and memorabilia
Special mentions, merit badges (or even Open Badges!) or other recognition among peers
Using creations made by your followers in official messaging or at a special event (such as sharing a Popcorn 'Commercial' about your mission on your website)