Mobile/ProductPlanning/Notes-2014-08-26

Roadmap & Funnel update

Jenn

Goals check in

Mark & Karen

• [DONE] Create and enable downloadable distributions in Fx33 (GRO, REV)
• [ON TRACK] Improve on-boarding experience. Minimal projects landing in Fx33. Additional projects landing in Fx34 (GRO)
• [DONE] Search activity & widget. Feature will be enabled in in pre-release channels. Won't ride trains to release until it's better than MVP. (GRO, REV)
• [AT RISK] Explore productization of Janus, a proxy system for data compression and privacy. Deliverable is a go/no-go decision and a product plan (if it's a 'go'). (ECO, REV)

Insights

Update to follow by Fx Planning meeting time tomorrow. Sorry!

Feedback

Rob

Email/Link Soon (UA's custom markdown converter was choking this morning)

Continued request for better crash recovery

Video:

• Flickering
• Audio Only
• Embedded flash lacks fullscreen option

Rendering:

• Text Size Issues (not sure if compat or our issue)

Marketing

• Twitter Video Campaign highlights
• #1: Guest browser video | 57k impressions / 2% engagement rate
• #2: Install apps from websites video | 37k impressions / 3.3% engagement rate
• #3: Add search engines | 35k impression / 2.5% engagement rate
• #4: Quickshare | 22k impressions / 3% engagement rate
• #5: Add sites to home screen | 21K / 2.7% engagement rate

GP Content revamp

• Received smartphone screenshot and device images
• Delivered feature description and user benefits to creative team
• Reviewing messaging for GP and social media (on going)

Website re-design

• On-going wireframe review

Google Play

• 25M current installs by user | 28.4M current installs by device

Partner review

No notes - in-meeting updates from Mark & Karen

Roundtable

• (coop) tegras (hardware test devices for 2.2/ArmV6) are being decommissioned after uplift for Firefox 32 on September 2nd
  • last chance to modify this plan
  • EOL branch testing for 2.2/ArmV6 will continue off of ESR31 until January, but will be using Android 2.3 emulators