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Strategy Overview

Mozilla and community organizers have iterated on a number of events hosted in several cities. Now, with months of experience and feedback under our belt, we're taking our event strategy to the next level.

Events drive action.

We're focusing on live events because we believe that by working together in a shared space, we can achieve more. Ideas emerge in realtime, conversations evolve, new connections are made. Because sometimes, despite all the ways we can collaborate together over vast distance, we can get more done f2f.

That means being deliberate and strategic about what events can accomplish and how all of these small pieces, loosely joined, can make the Web better.

Events Drive Action

Events offer new entry points to Mozilla projects and people -- to participants in a global effort to keep the web open.

Through shared action, we can improve web tools that benefit many groups -- artists, educators, businesses, activists, students -- anyone really, who uses the web.

Projects are accelerated by the completion of learning tasks and contribution challenges before, during, and after events.

We are all the makers of the web. We can teach, learn, and build together at community-organized events that range in size and format as preferred by local needs and interests. We'll use a flexible event framework to make the most out of available resources and our time face-to-face.

Local Leadership Circle

There’s lots to be done to improve the workflow between Drumbeat projects and web maker events, but one important step is to start talking now with local event organizers, understand their needs and interests, and grow the circle of talented and experienced organizers.

The idea is to build a mentoring and peer network among local event organizers so that the established teams in Sao Paulo, Paris, San Diego, New York, Barcelona, and elsewhere can share ideas and help welcome new organizers. We’ll start the discussion on the Drumbeat mailing list, and the conversation and archives can inform and inspire other folks as well as provide valuable feedback for the current teams.

Scale of Action


  • frequent microevents. solving one discrete problem and bringing together a small, focused audience.
  • easy, lightweight organization


  • workshops, hackfests, and regional meet-ups involving more participants with complexer and more diverse problem set to address.
  • more organizational involvement from staff and community.


  • annual heavy weights that draw in more numbers and accelerate many projects across a number of topics.
  • intense involvement from staff and community.