Mobile/Firefox for iOS/Status Report/24-Jun-2015

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Status Report for Firefox for iOS for the week of 22/06/2015 - 28/06/2015

Overall Project Health

This Week Last Week



Exec Summary/Hot Topics

  • A new 'go to market' plan has been created for V1. Click Here for details.
  • Testflight was expanded to included nearly 350 new external testers this week, with 70% uptake/install within the first 48 hours.
    • Initial NPS score of -9.7 - based on First Impressions survey distributed to the first 60% of external testers to install. Further investigation into reasons for this score ongoing.
    • First impressions survey will be distributed to the remaining 40% (cohort 2), and more detailed follow up survey to be distributed to the initial 60% (cohort 1) this week.

Risks & Issues

Description of Risk/Issue State Owner Plan to Resolve/Mitigation Target Date
A new launch date for the V1 Firefox on iOS product has not been established since removing it from the scope of the June 2nd campaign. CLOSED Jenn A goal was established for mozwww to work on the end game plan with milestone dates. Outcome can be found HERE. June 25th
Initial NPS score of -9.7 is unfavorable OPEN Rob R Investigation ongoing into user reasoning behind score so far. Score will be updated based on First Impressions survey results from cohort #2 (to be distributed early this week). July 1st
Risk that Apple may reject our first submission to the store OPEN - Monitor Jenn The end-game schedule has been built to include contingency dates for a second submission Aug 31st

Accomplished for the Last Period

  • 350 External Users invited to Test Flight
  • First Impressions survey distributed to the first 60% of the new test flight users, and results compiled
  • Revised End-Game plan was created, with planned launch in August

Planned for Last Period but Not Accomplished

  • First Impressions survey did not reach 100% of new test flight users - not all users installed as quickly

Planned for the Upcoming Period

  • String Freeze - July 3rd
  • First Impressions Survey distribution to remaining 40% of test flight users invited last week
  • More detailed follow-up survey to be distributed to the initial 60% of test flight users who have already completed First Impressions
  • End-Game Plan to be updated with revised dates for Legal, Marketing and L10N milestones

Status Details

Important Links/References