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== Insights ==
''Kev''
'''News'''
- Continued traction on Chris Dixon's [http://cdixon.org/2014/04/07/the-decline-of-the-mobile-web/ Decline of the Mobile Web] post, which outlines the number of users on mobile and how they focus on using apps vs. using browsers (based on reports from ComScore and Flurry, and '''heavily''' weighted to US interactions. Average use/day on mobile is around two hours, and it's important to note that "use" included things like utilities, entertainment, and gaming, which accounted for about half of the daily total and may not have much of a web impact.<br />
'''Why we should care:''' Realize that studies are heavily skewed to markets that have apps available in them, and that those apps are for some very specific use cases (Facebook and Gaming account for 50% of usage number). Why do people use native? How do you push on it? Where do you differentiate between "pipe to closed data" and "portal to information"? The battle right now is all about the lens people use to look at their data.
- Google Hangouts [https://plus.google.com/+MikeDodd/posts/R1pixNfhsqq continues to push messaging integration]. Google released a new version of Hangouts, which continues to improve SMS integration with Hangouts messaging and calling, and prep that appears to [http://www.androidpolice.com/2014/04/22/apk-teardown-hangouts-2-1-hides-hints-of-google-voice-smsmms-backup-and-more/ include Google Voice functionality].<br />
'''Why we should care:''' Hangouts are related to plus, but don't rely on it. Most Android users make use of Hangouts without Plus, which has been cited as a limiting factor for adoption of any Google messaging services aside from Mail. While Google adds some features through plus, they're continuing to expand the Hangouts footprint to add multiple services like SMS/MMS/IM/VideoConf that compete with Mozilla initiatives.
'''Notes'''
- The OEM space for Android [http://www.techinasia.com/2013-list-new-asian-homegrown-smartphone-brands/ continues to expand
- [http://www.androidcentral.com/exclusive-games-just-latest-battleground-google-amazon-and-apple Gaming exclusives continuing to grown on mobile], it's like Xboxen and Playstations going up against a Dreamcast.
- [http://www.androidauthority.com/google-stock-camera-app-369256/ Google updates its stock Camera app]
- Dropbox [https://blog.dropbox.com/2014/04/introducing-carousel/ launches Carousel], a feature to integrate photo-sharing with storage, while naming Condoleezza Rice to its board, causing many to scratch their heads (or more) [http://bits.blogs.nytimes.com/2014/04/18/protests-continue-against-dropbox-after-appointing-condoleezza-rice-to-board/?_php=true&_type=blogs&_r=0 over privacy concerns] of such a move
- Nike likely [http://www.cnet.com/news/nike-fires-fuelband-engineers-will-stop-making-wearable-hardware/ exiting wearables HW development] to focus on software platform
- [http://forums.adobe.com/message/5665114 Adobe AIR comes to Intel-based Android devices], potentially validating Intel's entry into Android as finally reaching a point where other orgs start to care more... maybe.
- Showing the popularity of NFC, [http://www.nfcworld.com/2014/04/14/328788/gsma-reports-nfc-adoption-mwc-sim-trends-hce/ 12% of MWC attendees opted to use NFC]. Interesting, because more and more phones are shipping with a tech that no one seems to know how/want to use
- Alibaba is continuing to buy a number of companies, adding fuel to the speculation around its [http://www.cnbc.com/id/101587307 entry into mobile in the US] (Alibaba, for folks who don't know, is the #2 ecom player - some say #1 - in the world). Watch for them to make an announcement in the near future.
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