== Insights ==
''Kev''
'''News'''
- Continued traction on Chris Dixon's [http://cdixon.org/2014/04/07/the-decline-of-the-mobile-web/ Decline of the Mobile Web] post, which outlines the number of users on mobile and how they focus on using apps vs. using browsers (based on reports from ComScore and Flurry, and '''heavily''' weighted to US interactions. Average use/day on mobile is around two hours, and it's important to note that "use" included things like utilities, entertainment, and gaming, which accounted for about half of the daily total and may not have much of a web impact.<br />
'''Why we should care:''' Realize that studies are heavily skewed to markets that have apps available in them, and that those apps are for some very specific use cases (Facebook and Gaming account for 50% of usage number). Why do people use native? How do you push on it? Where do you differentiate between "pipe to closed data" and "portal to information"? The battle right now is all about the lens people use to look at their data.
- Google Hangouts [https://plus.google.com/+MikeDodd/posts/R1pixNfhsqq continues to push messaging integration]. Google released a new version of Hangouts, which continues to improve SMS integration with Hangouts messaging and calling, and prep that appears to [http://www.androidpolice.com/2014/04/22/apk-teardown-hangouts-2-1-hides-hints-of-google-voice-smsmms-backup-and-more/ include Google Voice functionality].<br />'''Why we should care:''' Hangouts are related to plusPlus, but don't rely on it. Most Android users make use of Hangouts without Plus, which has been cited as a limiting factor for adoption of any Google messaging services aside from Mail. While Google adds some features through plus, they're continuing to expand the Hangouts footprint to add multiple services like SMS/MMS/IM/VideoConf that compete with Mozilla initiatives.
'''Notes'''
