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Goal Summary for Q1 2011

Goal Summary for Q2 2011

• Documentation funnel
• Invitation to contribute should be prominent on every KB page when user is not logged in.
• After first-time user contributes to KB article, user gets a friendly thank-you note that encourages further involvement (assuming that user provided email address when they created their account).

Thunderbird Documentation Contributor Goals for 2011

A "contribution" consists of a single project, either a completely new article or a significant rewrite to an existing article. Editing and grammatical fixes don't really count (although a person who did a lot of small fixes would certainly count as a contributor).

General contribution notes

• Make it easy for people to contribute (be specific in our instructions regarding what needs to be done; offer a variety of small, manageable projects)
• Make sure that our project management / information architecture / infrastructure enables people to contribute effectively (usable wiki platforms; lightweight processes; access to help and encouragement)
• Make sure that contributors feel valued and recognized so that they continue to contribute

How do we get more people engaged?

Make it Easy

• Infrastructure: make it easy to use and robust
• Instructions: make it easy for users to find out what needs to be done; specific instructions

How do we make people in the community more effective?

• Improved information sharing: newsletter?
• Recognition: make sure that people feel valued
• Improve wiki platforms

Projects

Documentation Funnel

Present a single page that lists all the ways people can help. Within the documentation section make sure there are a variety of contribution projects to match various levels of technical expertise and areas of interest:

• contribute Knowledge Base articles
• work on the FLOSS Manual (or other third-party project)
• contribute a snippet
• extend the add-on tutorial
• etc

Implementation

• Q2 (after Sumomo moves to Kitsune)
• create the funnel page
• audit all the places where we ask for documentation help (blogs, wikis, corporate site); make sure these link to the funnel page

Infrastructure

Make sure that our infrastructure enables people to contribute effectively.

Implementation

• Q1: Switch to Kitsune wiki platform for Knowledge Base
• Q?: Switch to Kitsune wiki platform for MDC

Process

Make sure that our processes make it easy for people to contribute.

Implementation

• Q1: After switch to Kitsune wiki platform, revisit process for triggering knowledge base articles from Get Satisfaction topics.
• Q2: After switch to Kitsune, re-work comment section so that support requests are weeded out and KB article comments can be easily filtered to trigger KB article updates.

First-Time Contributors

Simple first-timer task (aka "the first hit"):

1. User finds knowledge base article from web search, from link on support site, or from other site.

1. User sees an invitation to contribute / edit article.

1. User creates account then logs in.

1. User edits article.

1. User gets a friendly thank-you note that encourages further involvement.

Implementation

• Q2: Invitation should be prominent on every KB page when user is not logged in.
• Q2: After first-time user contributes to KB article, user gets a friendly thank-you note that encourages further involvement (assuming that user provided email address when they created their account).

Metrics

Knowledge Base contributors:

(or significant contributions of MDN-class material on non-Mozilla websites)

• 15 contributors
  • Q1: 3
  • Q2: 3
  • Q3: 4
  • Q4: 5
• 5 contributors who contribute more than 5 new articles or major re-writes

MDN contributors:

(or significant contributions of MDN-class material on non-Mozilla websites)

• 10 contributors
  • Q1: 3
  • Q2: 3
  • Q3: 4
  • Q4: 5
• 2 contributors who contribute more than 4 major pieces