BlogHerNYC 2010

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BlogHer takes place in New York City on August 6-7, 2010 brings together bloggers from every corner of the blogosphere together for hands-on learning, rich discussions, opportunities to meet with the brands that support them and plentiful networking opportunities.


  • Expose and drive new Add-ons Collections and garner overall awareness for Firefox customization.
  • Expose Firefox and the Mozilla organization to end-users who are "conscious consumers."
  • Garner attention for Rock Your Firefox (
    • Acquisition of new readers and visitors
    • Acquisition of blog posts for RYFF from Blog-Her conference attendees


  • Mozilla in NY Meetup Event
    • Location: Hospitality Suite, #4339
    • Hours:  Thursday, 8/5 7 - 9PM
    • What:  Engage with local NY Mozilla fans as well as BlogHer participants prior to the start of the conference.
  • GeekLab at NY Hilton
    • Location: Hospitality Suite #4339
    • Hours:  Friday, 8/6 10AM - 6PM; Saturday, 8/7 10AM - 5PM
    • What:  Demo Jetpack and Add-on development
  • Hospitality Suite at the NY Hilton
    • Location:  Hospitality Suite #4339
    • Hours: Friday, 8/6 10AM - 6PM; Saturday, 8/7 10AM - 5PM
    • What:  Come learn about our BlogHer Add-on and Collection, Personas, Firefox 4 and more!

What's Needed

Who is Going?

  • Sarah Doherty (Marketing)
  • Mary Colvig (Marketing)
  • Marcia Knous (QA)
  • Jorge Villalobos (Add-ons)
  • Justin Scott (Add-ons)
  • Interested in helping us out at our hospitality suite?  Drop an email to Sarah

Blog Posts


  • Positive
    • It was a big event, very well organized as far as I could tell.
    • Room decorations

  • Things to Improve Upon
    • It wasn't the right audience to promote add-on development or Jetpack. However, some of the attendees did show interest in those areas. This is more of a content creator conference, so I think it can be valuable for Mozilla to continue supporting it, maybe with a different angle (more on the side of marketing and community building).
    • Next time have mice for laptops - some people were confused how to use the mac trackpads
    • IT to have a larger display Windows laptop to demo Firefox 4
    • Geek Lab (maybe focus solely on the suite next time)
    • Create a wiki for talking points of have a prep session for the event ahead of time
    • Next time have WoMoz marketing mateirals, recruiting