CloudServices/Sync/Metrics

Overview

Top Line Goals

• Goal 1 - Increase retention of Firefox Users
  • Theory: Move Single-device sync users to Multi-device sync users
• Goal 2 - Increase engagement ratio
  • Theory: Increase value of connected experience causes reduce switching to other browsers or apps

Synced Tabs

Tier 1 KPI - Success/Fail

• Goal - Increase the value of sync to increase retention.
• Theory - Multi-device users are more likely to be retained as their data is in the Firefox product ecosystem.
• Question - Does this feature move single device to multi-device users?
• Signals
  • count of single device sync user who sees UI
  • count of those users who click to install sync on a second device
  • count of single device users who moved to multi-device users
• Action
  • If feature is succeeding, we may increase investment
  • If feature is failing, we will remove the feature

Tier 2 KPI - Engagement

Discovery

• Goal: We want users to get value out of the sync by discovering the UI
• Question: Are {all,sync} users finding the UI?
• Signals:
  • count of opens (sidebar and door hanger)
  • histogram of location of synced tabs button (customize, menu, toolbar)
• Action:
  • if users can't find UI: call out in tour, move it to toolbar if a sync users
  • if users can find it: are they engaging with it?

Usage Frequency and Depth

• Goal:
• Signals:
  • count of
• Action

Tier 3 KPI - Feature Funnel

• Goal/Question
• Signals
• Action