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Mozilla Community Store -

Project Background:
Inspired by a T-shirt design contest held earlier this year ([1]), we're creating a new "Community" Store where Firefox fans from around the world can design, customize, and buy their own stuff - focusing initial launch on T-shirts/Apparel. We've partnered with which offers high quality print-on demand services with global reach to help manage and host the store on their site.

The Community Store will be a side-kick to the official Mozilla Store, which currently has limitations in inventory and shipping - so our intention is not to compete, but foster the Firefox design community by opening our creative process a little more. The Mozilla Store will operate as usual and feature unique items not offered in the Community Store. Revenue generation is not a primary goal and all items will be sold at minimum cost. Proceeds will support the Mozilla Foundation.

Project Goals:
Community Empowerment & Branding

  • Continue to grow and establish the design community through a new channel of engagement
  • Strengthen and spread Mozilla brand through customized / community generated products

Main contact: Tara / JSlater
Contact at Zazzle: Tracy Clements
PR contact: Melissa
WebDev contact: Morgamic, Alex, Ryan
Q/A contact: stephend

Legal contact: cBrady

Project Bugs:

Development Calendar

This Timeline needs to be adjusted for a new target launch date of November 24th

Main Store:

  • Mock-up and Content Structure [approved]
  • [10/17] Design files and Feedback hand-off [in progress]
    • First mockups and files sent
    • First batch of copy, sent
  • [11/07] Webdev to finish building the site.
  • [11/14] Q/A to be complete

Zazzle Store:

Promotional Calendar


  • [10/20] Update on all-hands call
  • [10/20] Discuss PR outlets with Melissa
    • Sending Bloggers some shirt samples (Tara / Melissa )
    • Schedule conf call with Zazzle PR lead to discuss outreach / syncing up PR efforts (Tara)
    • Sync up with UK (Melissa)
  • [10/21] Discuss Campus Rep outlets with Jay
    • create postcards (tbd)
    • SFX post (tbd)
  • [10/23] Photoshoot for sample products, tentatively scheduled for 10/23
    • products are here
    • Models: Amie, Melissa, Laura, Ryan, Juan
  • [10/24] Second update blog post by 10/24, encouraging designs to begin.
  • [10/27] - 10/14] Tara OOO
  • [11/03] Submit request for Google Snippet
    • Graphic (Tara)
    • Polished copy (Jslater)
    • Sync with Goog + review with pkim (Rolo)
  • [11/17] Tara back in office
  • [11/17] Create Spreadfirefox group: "Mozilla Store Community of Designers"
    • Linking from TContest group
    • Providing a channel for discussion
  • [11/19] Target Launch date , no later than [11/24-12/02]


  • Submit request for about:mozilla newsletter R2 (Tara)
    • Article + Side graphic (currently links to original Store)
  • Google Snippet (Rolo)
  • Blogs
    • Entire marketing team to blog! cross link and go crazy.
    • "about" page
    • "what's new"
  • SFX: Featured Project (Alix)
  • SFX: Campus Rep (Jay)
  • Press outlets (Melissa)
    • Notify Bloggers of launch
      • Swagdog
      • Mashable
      • LifeHacker
      • etc...
    • Moz Blog
    • Twitter
  • Zazzle: (Tracy/Tara)
    • Zazzle blog
    • Email blast to opted in members
    • Front page promo - temporary expos

Looking Ahead:
Currently the Store will focus on a variety of t-shirt styles (still offering 400+ options to choose from). In the future, we can expand the design selections to:

    • Re-purposing designs from internal projects and campaigns such as, Robot, etc such as those from
    • Host design challenges or contests, keeping entire pool open to print.
    • Promotional merchandise created by us as limited items.
    • Including a set of images where people can mash up in a variety of ways. For example the Firefox Logo plus some fun elements they can stitch together. This is part of Zazzle's current offering
    • Including template shirts, where people can input their names and how they are involved with the Mozilla Project. "My name is ____ I work on ____". Something like that.
    • Of course, we can also expand the product lines to include a wide variety of other items.

Project Breakdown


  • Sign contract
  • Finalize click agreement with cbrady


  • Contact designers from contest pool to seed the store.
    • Resulting in 50+ designs/products
  • Identify other design sources [done]
    • re-purposing designs from internal projects and campaigns such as, Robot, etc such as those from
    • Customizable "name" shirts. Perhaps a way for community members to say how they are involved with the project. "I'm ____ and I work on ____". These serve as templates which can be filled in and customized by anyone.
  • Product line:
    • All T-shirt styles between women, men, and kids. Offering 400+ varieties.
    • Product placement and Store maintenance will be covered primarily by Zazzle team.
    • Product templates sent to Zazzle
    • Possibly including other merch categories in the future.


  • Zazzle Store:
    • Currently hidden
    • Will feature a limited number of products which will help increase visibility and sales within the established Zazzle community.
  • Main gallery hosted by us:
  • Design:
    • Color palette and style echoing / Mozilla Store
    • Site / page layouts [done]
    • Main header banner [done - tbd]
  • Pages elements:
    • Landing page / Gallery view. Customizable with category filters
    • Design Guidelines
    • Upload tool
    • Thank you / confirmation page
    • FAQ
    • About the Store
    • Tag Cloud / Tag Search
  • Copy:
  • Homepage [to be designed]
  • Gallery [drafted]
  • Design Preview page [to be designed]
  • About page [drafted]
  • FAQ [drafted]
  • Design guidelines and steps [drafted]
  • Upload tool [drafted]
  • Thank you page [drafted]


  • Bug File for domain name: [done]
  • Q/A [pending assignment]


  • Identify input fields [done]
    • Email (required)
    • Fname / Lname (search tag unless chosen to be anonymous)
    • Web portfolio / blog (for reference, no published due to security)
    • File (required) Auto detect very low res files.
    • Design name and/or tags (searchable)
    • Background display color (required)
      • JPG files will default to a white background. OK for printing.
      • PNG files need a background color
    • Upload preview
    • Term of Agreement
    • Privacy click option
  • Admin Interface
    • Place all designs in queue via spreadsheet view
    • Allow for batch updates:
      • batch delete, approve, tag, theme, etc.

  • Build actual tool with webdev [pending]
    • First mockups reviewed, feedback provided


  • Main landing page is
  • Users can browse gallery by:
    • Featured products, recent, popular, category themes, all, or keyword search.
  • Users can create their own design, we have guidelines to help them
  • They can upload a design. Once uploaded the confirmation page gives two options:
    • Head back to the gallery
    • Head over to zazzle to customize, create and buy right now via API.
  • All designs are reviewed (by Zazzle or Mozilla) for brand / style guidelines