Drumbeat/projectproducing/Matt
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< Drumbeat | projectproducing
Framing questions & responses
- Is 'focus on participation, fundraising and impact' really the most important thing we can do for existing projects. If no, what else?
- MATT: Yes. This remains Drumbeat's core value proposition. People find this vision compelling and increasginly "get it." But we still don't actually deliver on that promise yet. 2011 can be about closing the gap between promise and reality.
- We need to turn featured projects into ENGINES for fundraising & participation. We still have work to do here around storytelling -- weaving milestones, fundraising and community participation into the project story more. Then apply that learning in a systematized / more automated way across all other projects.
- Let's not let year one infrastructure and execution challenges cause us to prematurely water down or abandon Drumbeat's original value proposition.
- What expectations should we set up in terms of more projects next year? How many? What kind? Where from? Our heads? Funnel?
- MATT: 3 current supported projects + 5 more (CrisisCommons, Batucada, Privacy Icons + something from Brazil). PLUS: One high-profile project with a magnetic figurehead. (e.g., a project proposed by Cory Doctorow, etc.)
- Note: Batucada require little or no project producer capacity. Paul O will run.
- CrisisCommons can be similarly light touch.
- PLUS: More light-touch love for second-tier projects (e.g., GML, Tatoeba, etc.) That create sexiness, diversity and sense that "lots of cool shit is happening" with minimal hands-on support. Newsletter mentions, mini-grants, appearance on community calls, etc.
- MATT: 3 current supported projects + 5 more (CrisisCommons, Batucada, Privacy Icons + something from Brazil). PLUS: One high-profile project with a magnetic figurehead. (e.g., a project proposed by Cory Doctorow, etc.)
- What do you think about Labs Challenge model replacing online project funnel as our open innovation effort (that's the proposal)?
- Love incorporating labs challenge model more. No-brainer to leverage existing Mozilla process that works. And chance to higlight particular project challenge or cool task in more high-profile, grokkable way.
- I see this as complimenting -- not replacing -- the project funnel. Compelling specific participation asks from projects can turn into Innovation Challenges. And innovation challenges can be great way to highlight cool projects.
- e.g., Atul's "mapping add-on" for CrisisCommon. Or "create a new popcorn demo" from WMM. It's a chance to turn a big amorphous project into a more grokkable action-oriented mini-chunk.
- Batucada will include "help wanted" page listing all project asks in taggable / searchable / customized way. We need to help projects make parsing participation asks an art. Turning best project asks into design challenges can help.
- Where do you see the projects fitting into the 'connect w/ many more people / engage at scale?' goal that Mitchell has in mind? Do we try for things like the Cory project hoping they attract people? Or just treat projects as small reach / high impact for now?
- Could prioritize one project with high-profile magnetic attractor figurehead behind it (e.g., Cory Doctorow.) They dream it up and occasionally blog about it -- we handle hands-on project management.
- Need more sexy short-term one-offs and miniprojects that showcase our cool "make / builder / hacker" spirit. e.g., Drumbot. Collabs with hacker spaces. More unabashed press hooks (see Beltzner's NYT robot story.)
- I believe we're seeing some early validation that project focus is still a great way to engage at scale.
