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Firefox 3.5 is the browser that just keeps getting better and better. Faster, more secure, etc.


Main end-user features:

  • Private browsing mode
  • Awesomebar privacy options and view options
  • Windows XP + Vista updates
  • Performance: fastest JavaScript performance (via TraceMonkey)

Adding consumer/end-user Firefox 3.5 Launch objectives, strategies & tactics (11/11)

1. Objectives:

  • Drive consumer awareness, trial and adoption of Firefox 3.5
  • Position latest as superior alternative and promote browser choice
  • Opportunity to promote mozilla mission vs. pure feature differentiation

2. Strategies:

  • Leverage tech press and bloggers to raise awareness among core user base;
  • Target new audience segment via acquisition campaign;
  • Roll-out new site enhancements to drive conversion and engagement;
  • Identify a key partner for consumer-facing co-marketing activity;

3. Tactics:

  • Proactive PR outreach to targeted top-tier journalists /bloggers;
  • Refresh SEM and online banner campaign [key message may be performance];
  • Refresh online site content/elements on (primary download channel) and localize content into 45+ locales (tbd)
  • Launch “Thank You” campaign to showcase community participation (tbd)
  • Community outreach via core channels (SFx, Affiliates, Reps) and social media (Twitter, FB, Digg, Mozilla blogs) pages to be updated / refreshed include:


Main features for web developers:

  • Video and Audio
  • Geolocation
  • Worker Threads
  • CSS-SVG / External resource loading
  • Native JSON
  • Performance improvements for JS and DOM via TraceMonkey

Page for all features: Firefox 3.5 for Developers

Beta 1

  • Delivery date approx Oct 15th. Code frozen now.
  • Some developer features complete, many not done yet.
  • XHR Progress
    • Now implement upload progress events
    • Old list of events:
    • 3.0: progress, uploadprogress, load, abort, error
    • 3.5: loadstart, progress, load, abort, error (uploadprogress still there but deprecated)
    • all those events are fired on the XHR.upload property and fire for the uploading
    • Demo of new features:
    • Could do this with the old uploadprogress event, but was non-standard, gave bad data about sizes (included headers, etc) and was tricky to use for starts and stops.

Beta 2

  • New stable platform for converting add-ons
    • addons page for developers - need something in there first
  • l10n: Seth says that 54 languages could be participating in Beta 2.
  • Video/Audio
    • Seeking works now, including rough duration
    • Metavid, wikipedia, other partners
    • .wav files now work for <audio>
  • TraceMonkey
  • Private Browsing mode
    • "Diamond Ring Mode"
    • Talk about other use cases (from beltzner)
    • Looking for another job
    • Story from Alex about b-day present being spoiled
    • Shopping in general
    • Kiosks, coffee nets, schools, etc.
      • What's a coffee net? A cafe?
        • Transliteration of the word we have for this in Persian (doh!). I guess it's called Internet cafe? Where people who don't have Internet connection sit and use the web on a pay-per-hour basis...
  • font-face
    • Don't know if we're using access control yet - ask jdagget
    • Still not done on Linux.

Beta 3

  • Access Control Spec
    • Some changes from Jonas + Arun - need to be ironed out
  • CSS + SVG
  • Support for .otf downloadable fonts?