Foundation:Planning:2010Plan/Q4

this is the draft Q4 2010 plan for the Mozilla Foundation team

1. Mozilla Drumbeat

Overall goal: Introduce Drumbeat to the world. Build projects and community.

Objective #1: Find projects that excite us. Mostly from people we don't know yet.

Milestones

• x
• y
• z

Targets

• 2011 P2PU course plan in place, v0.2 competency map and badges
• 2011 P2PU Project Fundraising campaign
• WMM
• Universal Subtitles: "Add the tab" campaign
• [something about use of E2 channels]
• x project volunteers or participants by the end of year.

Objective #2: Establish events a way to explain Drumbeat, recruit participation.

Milestones

• Drumbeat Festival (November)
• x
• y
• z

Targets

• x
• y
• z

Objective #3: Build a flexible online platform for Drumbeat projects and events.

Milestones

• BSD backend installed
• y
• z

Targets

• x
• y
• z

2. Mozilla Story

Goal: Strengthen Mozilla's as a leading public charity supporting the open Internet.

Objective #1: Inspire people to engage and donate to the Mozilla cause

Milestones

• Holiday t-shirt campaign push (September) (CN)
• Firefox 4 Tumucumaque Parks campaign (CN, DB)
• Drumbeat/Mozilla content in Engagement Newsletter & associated web properties (CN)

Targets

• Get to 17,000 total individual donors (yearly target 17,000) (CN)
• Get to 500K of funds raised from individual donations ( yearly 500K) (CN)
• Raise 50K for Firefox 4 Tumucumaque Park (CN, DB)
• Sell 2500 T-shirts (yearly target 5000) (CN)
• Get to 35,000 newsletter signups (yearly target 35,000) (CN)
• [something about integration into membership program] (CN)

Objective #2: Explain Mozilla as a cause. Make our story easy to understand

Milestones

• x
• y
• z

Targets

• Annual report production and promotion (CN)
• x
• y
• z